january 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

Continue reading

december 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

Continue reading

november 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

Continue reading

Smith Spotlight #3

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. We’re excited to highlight the incredible art of Brian Greenhalgh in our third Spotlight!

Continue reading

The Booming Pet Industry

Already a booming category, the sharp rise in pet ownership during the pandemic pushed demand for pet care, products and services to new highs. The American Pet Product association estimates that Americans spent an astounding $100 billion on their pets in 2020 alone.

Continue reading

Smith Design Joins the Sustainable Packaging Coalition

We are excited to announce that Smith Design is now a member of the Sustainable Packaging Coalition! We are honored to join the ranks of brands, agencies and manufacturers across the supply chain that are committed to finding and implementing more sustainable packaging solutions. Sustainability has long been a core value at Smith Design.

Continue reading

Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

Continue reading

Design for the Omnichannel Experience

The post-covid retail landscape will become increasingly integrated, with brands leveraging both the widespread adoption of online shopping as well as a renewed interest in experiential brick & mortar offerings. Design is a key tool in bridging the digital, in-store and at-home experiences that are crucial to brand experience.

Continue reading

GDUSA AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.

Continue reading

Smith Spotlight #1

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our first Smith Spotlight goes to our LEGO Master, Mike Doyle!

Continue reading

2020: Giving Back & Looking Forward

At Smith Design, giving back is at the heart of our actions. In 2020, it was an honor to be a part of incredible causes and campaigns that provide support to those in need and advocate for progress on important issues.

Continue reading

Women In Design – Ray Eames

In this blog series, we shine a light on women trailblazers in the design industry. Ray Eames had a prolific career that left a lasting legacy, with innovations in furniture design and architecture to filmmaking, textiles, toys, graphics, exhibition design and much more.

Continue reading

Women In Design – Mary Blair

In this blog series, we shine a light on women trailblazers in the design industry. Mary Blair was an impactful artist and animator who brought fairytales to life through dreamy concept art and color styling. She introduced Modernism to Disney’s animation studio, helping to create the artistic style for many beloved films.

Continue reading

Branding in the Nonprofit Sector

Nonprofit organizations face a unique challenge when it comes to branding. Nonprofits are inherently rooted in emotions, and capturing that essence in a brand can be difficult. Through insight-driven strategy, a unique and ownable positioning can inspire meaningful communications across all touchpoints.

Continue reading

Women in Design – Indi Maverick

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Mexican graphic design and illustrator, Indi Maverick, an emerging talent whose creative journey is one to pay attention to.

Continue reading

Women In Design – Jessica Walsh

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Jessica Walsh, a bright star in the design field and an all-around creative who unapologetically commits to the big idea.

Continue reading

The Growing Impact of Plant-Based Proteins

The demand for plant-based protein sources has already had a powerful impact on product innovation, and its growth won’t be slowing down anytime soon. The plant-based market is predicted to grow to $85 billion over the next 10 years.

Continue reading

Women In Design – Zaha Hadid

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re celebrating architect Zaha Hadid. “A planet in her own orbit”, she stayed true to her unique vision throughout her career and continuously moved architectural design forward, becoming the first woman to receive the prestigious Pritzker Architecture Prize.

Continue reading

Women In Design – Yesenia Perez-Cruz

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Yesenia Perez-Cruz, a strong leader and an accomplished designer.

Continue reading

The Future of Influencer Marketing

As brands impacted by COVID-19 strategize for the future and marketing teams are facing changing consumer preferences, influencer marketing shouldn’t be dismissed. With adaptation in content and strategy, influencer marketing can still be effective in the new digital landscape.

Continue reading

Women In Design – Maira Kalman

In this blog series, we shine a light on women trailblazers in the design industry. Maira Kalman is a renowned artist and writer whose work has deeply impacted design as a whole.

Continue reading

Looking Back to Move Forward: How Nostalgia Sells Brands

Brands that focus on creating stronger emotional bonds between consumers and their products, especially in childhood and early adulthood, will find that those bonds are strong and lasting. As we weather our current circumstances, when the future is uncertain, we can all take some comfort in reminiscing in the way things used to be – because sometimes looking back is the best way to move forward.

Continue reading

How Businesses Can Be a #ForceforGood

This May 5th, organizations around the world are coming together for #GivingTuesdayNow to celebrate generosity and unity in response to COVID-19.

Continue reading

Women In Design – Teresa Sdralevich

In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole. This month, we’re featuring acclaimed […]

Continue reading

The Importance of Sustainability

As the impact we have on the environment becomes increasingly apparent, people are discovering new ways to innovate towards a healthier future.

Continue reading

World Art Day 2020 – #HelpByDesign

To celebrate World Art Day 2020, the Smith Design team participated in #HelpByDesign.

Continue reading

Charitable Packaging Shows Brands’ Softer Side

Charitable packaging is a powerful statement of support for important causes.

Continue reading

Asian Trend Round Up

Attending the Trendwatching Seminar at The Bowery Hotel in New York last month was, for the most part, an enjoyable event. Interesting people, fun activities, informative presentation. That is until the sci-fi show ‘Black Mirror’ became real life. Read on

Continue reading

Get in touch

    SIGN UP FOR OUR NEWSLETTER
    ©2021 SmithDesign, ALL RIGHTS RESERVED   |   Privacy Policy