january 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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december 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

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november 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

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Smith Design Joins the Sustainable Packaging Coalition

We are excited to announce that Smith Design is now a member of the Sustainable Packaging Coalition! We are honored to join the ranks of brands, agencies and manufacturers across the supply chain that are committed to finding and implementing more sustainable packaging solutions. Sustainability has long been a core value at Smith Design.

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Designing for the COVID Generation

Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.

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Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

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GDUSA AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.

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Smith Spotlight #1

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our first Smith Spotlight goes to our LEGO Master, Mike Doyle!

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Women In Design – Ray Eames

In this blog series, we shine a light on women trailblazers in the design industry. Ray Eames had a prolific career that left a lasting legacy, with innovations in furniture design and architecture to filmmaking, textiles, toys, graphics, exhibition design and much more.

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Women In Design – Mary Blair

In this blog series, we shine a light on women trailblazers in the design industry. Mary Blair was an impactful artist and animator who brought fairytales to life through dreamy concept art and color styling. She introduced Modernism to Disney’s animation studio, helping to create the artistic style for many beloved films.

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Branding in the Nonprofit Sector

Nonprofit organizations face a unique challenge when it comes to branding. Nonprofits are inherently rooted in emotions, and capturing that essence in a brand can be difficult. Through insight-driven strategy, a unique and ownable positioning can inspire meaningful communications across all touchpoints.

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Women In Design – Susan Kare

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re celebrating Susan Kare, a founding mother of modern design and the creative genius behind some of the most recognizable icons, typefaces, and graphic elements in the world.

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Women In Design – Jessica Walsh

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Jessica Walsh, a bright star in the design field and an all-around creative who unapologetically commits to the big idea.

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The Growing Impact of Plant-Based Proteins

The demand for plant-based protein sources has already had a powerful impact on product innovation, and its growth won’t be slowing down anytime soon. The plant-based market is predicted to grow to $85 billion over the next 10 years.

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Women In Design – Zaha Hadid

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re celebrating architect Zaha Hadid. “A planet in her own orbit”, she stayed true to her unique vision throughout her career and continuously moved architectural design forward, becoming the first woman to receive the prestigious Pritzker Architecture Prize.

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Women In Design – Yesenia Perez-Cruz

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Yesenia Perez-Cruz, a strong leader and an accomplished designer.

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The Future of Influencer Marketing

As brands impacted by COVID-19 strategize for the future and marketing teams are facing changing consumer preferences, influencer marketing shouldn’t be dismissed. With adaptation in content and strategy, influencer marketing can still be effective in the new digital landscape.

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Women In Design – Maira Kalman

In this blog series, we shine a light on women trailblazers in the design industry. Maira Kalman is a renowned artist and writer whose work has deeply impacted design as a whole.

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Looking Back to Move Forward: How Nostalgia Sells Brands

Brands that focus on creating stronger emotional bonds between consumers and their products, especially in childhood and early adulthood, will find that those bonds are strong and lasting. As we weather our current circumstances, when the future is uncertain, we can all take some comfort in reminiscing in the way things used to be – because sometimes looking back is the best way to move forward.

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How Businesses Can Be a #ForceforGood

This May 5th, organizations around the world are coming together for #GivingTuesdayNow to celebrate generosity and unity in response to COVID-19.

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Women In Design – Teresa Sdralevich

In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole. This month, we’re featuring acclaimed […]

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The Importance of Sustainability

As the impact we have on the environment becomes increasingly apparent, people are discovering new ways to innovate towards a healthier future.

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World Art Day 2020 – #HelpByDesign

To celebrate World Art Day 2020, the Smith Design team participated in #HelpByDesign.

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Charitable Packaging Shows Brands’ Softer Side

Charitable packaging is a powerful statement of support for important causes.

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They/them in branding: How gender neutrality has impacted the world of packaging

For those new to the conversation, gender neutrality is the concept that social institutions should not distinguish roles according to a person’s sex or gender.

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