Summer Fancy Food Show 2024

As the New York summer heats up, so does the anticipation for the 2024 Summer Fancy Food Show! Filled with new and innovative culinary delight, this annual convention was totally worth the wait. This year, our President, CEO Jenna Smith attended, along with our design interns Rachel and Julia. 

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Coachella 2024

Coachella 2024 brand collabs, hottest trends, and creative art installations.  

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Adobe Max 2023

Two of our team members, Melissa Mullin Sadowski and Becki Murray had the opportunity to attend Adobe Max 2023 in Los Angeles this past month. They returned energized and inspired by the innovative advancements Adobe showcased, providing invaluable insights to enhance our workflow and unleash creative potential.

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2023 Summer Fancy Food Show

Two of Smith Design’s team members, Dave and John, walked the aisles of the Summer Summer Fancy Food Show in NYC and brought back some observations and key insights into this year’s top food and beverage trends.

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Smith Design Morristown Mural

Smith Design is thrilled to have worked in collaboration with End of Elm, Morristown Partnership, and Levitate Creative Services to sponsor Morristown’s first public mural bringing color, optimism and art to Morristown, New Jersey.

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Our Team’s Favorite TV Shows

Interested in getting to know a little bit more about our team here at Smith? We have put together a list of our team’s current favorite TV shows that you might even like too! Check it out.

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WBENC National Convention 2023

Momentum was a perfect theme for this year’s WBENC National Conference. For three full days over 4,000 people came together to learn, build relationships, and celebrate the impact of Women-Owned Brands and Champions of Supplier Diversity across a range of industries at the Gaylord Opryland Resort & Convention Center in Nashville, TN. 

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Women in Design

It’s that time of year again! March is Women’s History Month, and to honor women’s contributions to American history we are excited to bring back our Women in Design series. We shine a light on the trailblazing women in the design industry.

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The Continued Growth of Functional Beverages

Hydration may be key to warding off signs of aging and chronic disease, but today’s upcoming beverage offerings provide a wide array of additional functional benefits. Wellness-aligned ingredients such as adaptogens, matcha, CBD, botanicals, and nootropics are making their way into beverages from enhanced water to cocktail alternatives.

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Smith Spotlight #11

It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. This month’s Smith Spotlight features the great Highland Bagpiper, Julianne Brown.

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2022 Year in Review of Giving Back

At Smith Design, giving back is at the heart of our actions. It was an honor this year to be a part of incredible causes and campaigns that provide support to those in need and advocate for progress on important issues. We are proud to share our 2022 year in review of giving back.

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Smith Design’s Creative Types

We shared the Creative Types test with our Smith Design team, for anyone interested in finding out what their creative type might be. Check out their results!

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Dieline Conference 2022

Smith Design had the opportunity to attend the 2022 Dieline Conference, where they had the chance to speak to many industry leaders and sit in on presentations that spoke about successful branding and creativity.

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Smith Design has been Awarded Gold!

Following our recent reevaluation, we are excited to share that we have been awarded an Ecovadis score of 69/100, putting us in the 94th percentile and a Gold Rating. We are also renewed as a certified Women-Owned Business with the following certifications: WBENC, WOSB, NJ WBE.

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Limited Edition Products

Companies are looking for unique ways to resonate with consumers and keep their brands relevant. Limited edition offerings and packaging stimulates appeal, renews anticipation, and increases desirability. We took a look at some of the current limited-edition offerings and designs.

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SMITH SPOTLIGHT #10

It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. This month’s Smith Spotlight features the Salsa dancing queen, Melissa Mullin Sadowski.

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GDUSA Health + Wellness Awards 2022

The results are in! We’re proud to announce that Smith Design has been awarded 4  GDUSA Awards in the Health + Wellness Design category.

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Current Trends on Social

Due to popular social media’s such as Instagram and TikTok, there are new trends every day. We took a look at what trends are being talked about in the last few weeks.   

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Cracking The Premium Egg Shopper

The omnichannel experience has never been more important in building a compelling brand world and securing consumer loyalty. We partnered with Eggland’s Best to create a website for Born Free.

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Smith Spotlight #9

It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our ninth Smith Spotlight features our resident FanGirl, Tricia Trozzi, who has a lot of stuff. A. Lot. Of. Stuff.

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    At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.

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