In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole.
This month, we’re highlighting Mexican graphic design and illustrator, Indi Maverick.
Mexico has long been a source of creative inspiration and a home to incredible artists. In the footsteps of powerhouses like Frida Kahlo, more and more Mexican women are pushing the boundaries of modern art, in their country and around the world. Recognized as one of Mexico’s best female illustrators and designers, Indi Maverick is an emerging talent to keep an eye on. Her work can be found in books, in magazines, on furniture, and on products through various brand partnerships.
Inspired by nature, Maverick’s fine lines flow organically, often integrating leaves, flowers, and animals. Her process creates intricately detailed pieces out of seemingly simple lines and geometric patterns. In this simplicity, she is able to capture a very human personality, one that feels authentic and not overly cutesy. Her brand work for Dr. Martens, Stella Artois and Michael Kors shows how she can apply her techniques to fashionable brands in a way that feels relevant and fresh.
Maverick has participated in several important cultural collaborations. Her illustrations are featured in Sidral Mundet®’s campaign #ALaMexicana. This campaign seeks to use the phrase #ALaMexicana, or “The Mexican Way”, as a positive recognition the spirit, culture, passion and accomplishments of Mexicans.
Her style translates beautifully to tattoos, a passion she is beginning to explore.
Maverick has already proved she is a design force to be reckoned with, and her creative journey is definitely one to pay attention to. To see more of her work, visit her website or her Instagram profile.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.