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The Cold-Pressed Opportunity: Turning Process Into Package Design

The pet food industry has shifted significantly in the last decade. Owners are increasingly reading nutrition labels more closely: asking where ingredients come from and looking for pet food options that feel closer to real food. [...]

Built for This: Leadership Lessons – Built to Lead What Comes Next 

Over three days in Grapevine, Texas, one message surfaced repeatedly: Strong leadership is no longer simply about navigating the business in front of us. It requires understanding what is changing around us, determining what should remain constant, and building the organizational confidence to act before all the answers are clear. [...]

Social Impact: 5 Ways Social Media Is Reshaping CPG Packaging Design in 2026

The grocery aisle has always been a battleground for attention, but now packaging has to stand out beyond the shelf. From stopping the scroll to shining in short-form video, social media has changed what “good packaging” means. Here are five ways it’s happening. [...]

Summer Fancy Food Show 2026: Sophisticated Flavor

Functional foods, freeze-dried snacks, bold packaging trends, and authentic storytelling: we're recapping the standout products and design moments from the 2026 Summer Fancy Food Show. [...]

Happy 250th, America: How Brands Are Showing Up for America’s Biggest Birthday

As summer arrives, we're all feeling a little more patriotic. America's 250th celebration is a full-scale cultural moment, and everyone from fashion designers and retail stores to consumer product goods companies are asking the same question: how do we show up for this? [...]

IDDBA 2026 Recap: The Trends, Products, and Packaging That Defined the Show Floor

Orlando's Orange County Convention Center hosted more than 10,000 industry professionals and 1,000-plus exhibitors at IDDBA 2026 this June, and if there was a single through-line across the dairy, deli, and bakery floor, it was this: protein, permissibility, and packaging that does more than hold food. [...]

Before the Show: What We’re Watching Heading into IDDBA 2026

Walking the show floor with intent matters more than ever. The perimeter is no longer a supporting cast to center-store CPG; it is where most of the category innovation, premiumization, and brand storytelling is happening. [...]

What We Saw at Naturally New York’s Spring Fling: Better-For-You Brands Are Entering Their Dopamine Era

There’s a certain energy that happens when emerging CPG founders, marketers, creatives, and operators all gather in the same room. At the Naturally New York Spring Fling, that energy felt especially clear: the better-for-you space is growing up, and its branding is getting bolder. [...]

Wrapped in Possibility: Our Experience at LUXE PACK New York

At Smith Design, staying at the forefront of packaging innovation is central to the work we do. Attending LUXE PACK New York provided us with the opportunity to stay at the forefront of luxury packaging. [...]

Turning Memory into Meaning: The Story of “Purple” as a Brand Moment

Some of the most powerful brand moments don’t start with something new; they start with a memory. SunnyD identified an innovation opportunity by tapping into a reference that had already been part of culture for decades and launched its long-anticipated “Purple” flavor. [...]
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