It’s not just Bennifer 2.0 that are giving us all the Y2K feels. From fashion to toys, the biggest trends of the early 2000’s are making a big comeback.
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Typefaces are emotive and can create a positive emotional connection between a brand and a consumer. Choosing the right font to communicate your message is like picking out the perfect outfit for an important party. The fonts we are seeing utilized this year are dressed to impress.
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Consumer demand for more natural, free-form and preventative cures has been steadily on the rise. It has evolved alongside the mammoth and multifaceted wellness industry, which informs how consumers shop for everything from food to fitness classes to primary care. When designing for this new landscape, striking the balance between trust and efficacy is essential.
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Last month one of our designers, Becki Murray, attended her alma mater, Kutztown University. They hosted the Communication Design’s 15th annual Designathon, where she got the opportunity to work with three out of 20+ groups of students as their art director on Non-Profit work. She participated in her own Designathon back in 2017.
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If you didn’t already know, the two weekend Coachella Valley Music and Arts Festival marked its return to Indio, California this past weekend. With some of the hottest trends in art, fashion and food, most exclusive parties and brand activation events, Coachella is known to be the spot for celebrities and influencers.
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our seventh Smith Spotlight features our talented Ken Kiger, showing off his incredible woodworking skills!
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The results are in! We’re proud to announce that Smith Design has been awarded 3 GDUSA Awards in the American Package Design category.
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Smith Design’s CEO, Jenna Smith, has been named one of GDUSA’s 2022 People to Watch!
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design […]
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It’s probably no surprise that one of our favorite pastimes here at Smith is discovering new brands and sharing the products, design, and people who inspire us. In honor of Black History Month, we’re sharing a handful of our favorite Black Owned brands and businesses.
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We partner with brands to execute their sustainable efforts on and off pack, from presenting eco-friendly design solutions to communicating efforts through various digital platforms.
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We had the pleasure of speaking with one of our talented creatives, Becki Murray, to get her perspective on how CPG brands are making the most of TikTok.
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We had the pleasure of speaking with one of our talented creatives, Allen Gaoiran, to get his perspective on diversity and inclusion in the beauty industry and its implications on branding and packaging.
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our sixth Smith Spotlight features our adventurous Dave Bolton, showing off his incredible wine knowledge!
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Giving back is an important part of our culture at Smith Design and we’re excited to share some of the initiatives that we’ve participated in over the last year.
In the spirit of gratitude, our creative team also created a series of graphics to promote positivity and express what gratitude and generosity looks like to them.
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Need a last minute gift for someone on your list? We’ve got you covered with a round up of 12 brands that give back.
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The results are in! We’re proud to announce that Smith Design has been awarded 4 GDUSA Awards in the graphic design category.
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Giving Tuesday is a global day of action that gives people around the world the opportunity to come together through generosity. In honor of Giving Tuesday, we are excited to share two initiatives that we kicked off last month!
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The holiday season is upon us and major retailers are betting big on omnichannel retail. Investing in your brand’s digital content and e-comm experience may seem like only a small piece of the marketing equation, but it can be a critical one.
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Music can be huge part of staying focused, motivated, and inspired at work. We asked our Smith Design team what some of their favorite songs are to listen to while working.
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our fifth Smith Spotlight features our fabulous Jessica Murray, showing off her incredible hand lettering skills!
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NEWSMITHS: Beauty Brands Reimagining the Nutrition Label for Consumers
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QR codes have made a major comeback. When QR codes first came on the scene, they seemed destined to be a flash in the pan. They were unreliable and often confusing to navigate, requiring a 3rd party app and too many steps to get from scan to screen. Enter the global pandemic, when QR codes emerged as […]
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To celebrate World Mental Health Day, we’re excited to share a guest post from Gabrielle Ferrara, MSW, LSW, a licensed therapist who shares how, despite its dark potential, the internet can actually be a positive and unifying resource for mental health.
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We are pleased to announce that Smith Design is now a Professional Services Schedule Contract holder, awarded by the General Services Administration. Smith Design has been fortunate to work on a diverse and rewarding range of projects in the private and non-profit sectors. Now, we are thrilled to offer our brand identity, graphic design, brand strategy, digital, social, and web-based marketing services to the public sector.
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TikTok’s Logo Queen, gaining more than 12 million views in less than two weeks with her “tasteful” redesigns of famous logos. Zugay’s designs are intentionally and hilariously bad – and people are absolutely loving it.
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While some have said that handwriting will become obsolete or a far second to typing, there are plenty of reasons to teach handwriting, and to instill the value of writing by hand as a practice that goes far beyond the simple transfer of information.
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Custom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.
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It probably goes without saying, but Smith Design is full of creatives. In our New Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our fourth Smith Spotlight features the amazing talent of cake decorating done by Grace Peluso!
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Across demographics, a growing majority of consumers are seeking out meat and dairy that is better for the planet, the animals, and their own health. In this new landscape, it’s essential for brands to connect authentically and transparently with their audiences.
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Designing CPG brands for the club channel requires a distinct visual strategy that considers not only the brand and product objectives, but also environmental, consumer, and product factors unique to the landscape
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. We’re excited to highlight the incredible art of Brian Greenhalgh in our third Spotlight!
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Conversations around sustainability, environmental impact, and eco-friendliness have become more central to brands and their products. Not only is it ethical for companies to consider their environmental impact, but it is also necessary in order to be trusted by their consumers. We partner with brands to execute their sustainable efforts on and off pack.
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Already a booming category, the sharp rise in pet ownership during the pandemic pushed demand for pet care, products and services to new highs. The American Pet Product association estimates that Americans spent an astounding $100 billion on their pets in 2020 alone.
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We are excited to announce that Smith Design is now a member of the Sustainable Packaging Coalition! We are honored to join the ranks of brands, agencies and manufacturers across the supply chain that are committed to finding and implementing more sustainable packaging solutions. Sustainability has long been a core value at Smith Design.
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Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our second Smith Spotlight features our fabulous jewelry designer, Becki Murray!
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Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.
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The post-covid retail landscape will become increasingly integrated, with brands leveraging both the widespread adoption of online shopping as well as a renewed interest in experiential brick & mortar offerings. Design is a key tool in bridging the digital, in-store and at-home experiences that are crucial to brand experience.
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The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.
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