The Future of Influencer Marketing

As brands impacted by COVID-19 strategize for the future and marketing teams are facing changing consumer preferences, influencer marketing shouldn’t be dismissed. With adaptation in content and strategy, influencer marketing can still be effective in the new digital landscape.

Continue reading

Through a Lens: How Gen-Z Views Food

“Gen-Z”. The generation under the scrutiny of marketers who want to understand their shopping preferences, their consumer habits, and TikTok. As this group of people gets older, their impact on all industries, including the food and restaurant industry, is becoming increasingly evident.

Continue reading

Get in touch

    ©2021 SmithDesign, ALL RIGHTS RESERVED   |   Privacy Policy