Last Minute Gift Guide: Brands That Give Back

Need a last minute gift for someone on your list? We’ve got you covered with a round up of 12 brands that give back.

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Smith Spotlight #3

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. We’re excited to highlight the incredible art of Brian Greenhalgh in our third Spotlight!

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Sustainability in Package Design

Conversations around sustainability, environmental impact, and eco-friendliness have become more central to brands and their products. Not only is it ethical for companies to consider their environmental impact, but it is also necessary in order to be trusted by their consumers. We partner with brands to execute their sustainable efforts on and off pack.

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The Booming Pet Industry

Already a booming category, the sharp rise in pet ownership during the pandemic pushed demand for pet care, products and services to new highs. The American Pet Product association estimates that Americans spent an astounding $100 billion on their pets in 2020 alone.

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Designing for the COVID Generation

Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.

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Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

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Back to School, Reimagined

Back-to-school shopping is one of the biggest retail holidays of the year. In 2019, consumers spent more than $26 billion in their shopping to stock up for the school year. Like so many traditions impacted in 2020, the usual back-to-school scramble felt different this year.

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Women In Design – Jessica Walsh

In this blog series, we shine a light on women trailblazers in the design industry. This month, we’re highlighting Jessica Walsh, a bright star in the design field and an all-around creative who unapologetically commits to the big idea.

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The Future of Influencer Marketing

As brands impacted by COVID-19 strategize for the future and marketing teams are facing changing consumer preferences, influencer marketing shouldn’t be dismissed. With adaptation in content and strategy, influencer marketing can still be effective in the new digital landscape.

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Women In Design – Maira Kalman

In this blog series, we shine a light on women trailblazers in the design industry. Maira Kalman is a renowned artist and writer whose work has deeply impacted design as a whole.

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Looking Back to Move Forward: How Nostalgia Sells Brands

Brands that focus on creating stronger emotional bonds between consumers and their products, especially in childhood and early adulthood, will find that those bonds are strong and lasting. As we weather our current circumstances, when the future is uncertain, we can all take some comfort in reminiscing in the way things used to be – because sometimes looking back is the best way to move forward.

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The Importance of Sustainability

As the impact we have on the environment becomes increasingly apparent, people are discovering new ways to innovate towards a healthier future.

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Charitable Packaging Shows Brands’ Softer Side

Charitable packaging is a powerful statement of support for important causes.

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They/them in branding: How gender neutrality has impacted the world of packaging

For those new to the conversation, gender neutrality is the concept that social institutions should not distinguish roles according to a person’s sex or gender.

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