Connecting People, Brands and Possibilities.
Smith Design is a strategic branding and package design agency specializing in brand identity, packaging design, and omnichannel activation for consumer brands.
Have a brand or packaging challenge? Let’s Talk.
Featured Projects
Dial
Brand Identity Design, Package Design, Visual Strategy, Illustration, Production
Smith Design created consistency across a ‘Brand Universe’ by modernizing heritage equities into a bold, multi-pillar portfolio spanning hand soaps, body washes, Kids, and Men’s engaging today’s consumers while attracting a younger audience.
Bona
Social Media Marketing, A+ Content, Motion Graphics, Strategy, Photography, Omnichannel
Blending packaging, marketing support, ad campaigns, product how-tos, and social content into a cohesive ecosystem, specializing in scalable video and engaging social media content that drive consistent messaging, meaningful audience interactions, and stronger ROI.
Nextrition
Package Design, Brand Identity Design, Photography
Launching the disruptive DTC pet food brand Nextrition required a deep understanding of category, consumer, and lifestyle trends to define a clear point of difference, supported by a distinctive visual system and a holistic brand.
Green Giant
Strategic Positioning, Package Design, Website Design, Social Media Marketing, Motion Graphics, Photography, Omnichannel
Since B&G Foods acquired Green Giant, we’ve partnered with the brand to bring innovative products to the freezer aisle through strategic positioning, package design, omnichannel activation, website development, recipe creation, photography, motion, video, and social media content strategy.
Magic Bullet
Package Design, Brand Identity Design, Photography, Food Styling
We created a bold new presence for Magic Bullet, Magic Bullet Mini, Kitchen Express, and Air Fryer, distinct from NutriBullet, as the go-to brand for affordable, small-format home appliances that deliver quick cooking solutions, positioning them for Gen Z and young Millennials as tools for self-expression in the kitchen through vibrant colors, dynamic design, and enticing food imagery.
Featured Projects
Dial
Brand Identity Design, Package Design, Visual Strategy, Illustration, Production
Smith Design created consistency across a ‘Brand Universe’ by modernizing heritage equities into a bold, multi-pillar portfolio spanning hand soaps, body washes, Kids, and Men’s engaging today’s consumers while attracting a younger audience.
Bona
Social Media Marketing, A+ Content, Motion Graphics, Strategy, Photography, Omnichannel
Blending packaging, marketing support, ad campaigns, product how-tos, and social content into a cohesive ecosystem, specializing in scalable video and engaging social media content that drive consistent messaging, meaningful audience interactions, and stronger ROI.
Nextrition
Package Design, Brand Identity Design, Photography
Launching the disruptive DTC pet food brand Nextrition required a deep understanding of category, consumer, and lifestyle trends to define a clear point of difference, supported by a distinctive visual system and a holistic brand.
Green Giant
Strategic Positioning, Package Design, Website Design, Social Media Marketing, Motion Graphics, Photography, Omnichannel
Since B&G Foods acquired Green Giant, we’ve partnered with the branc to bring innovative products to the freezer aisle through strategic positioning, package design, omnichannel activation, website development, recipe creation, photography, motion, video, and social media content strategy.
Magic Bullet
Package Design, Brand Identity Design, Photography, Food Styling
We created a bold new presence for Magic Bullet, Magic Bullet Mini, Kitchen Express, and Air Fryer-distinct from NutriBullet-as the go-to brand for affordable, small-format home appliances that deliver quick cooking solutions, positioning them for Gen Z and young Millennials as tools for self-expression in the kitchen through vibrant colors, dynamic design, and enticing food imagery.
STRATEGIC INSIGHT
We provide end-to-end brand strategy services, merging creative vision rigorous market analysis to deliver insights that elevate relevance, differentiation, and impact.
INNOVATIVE APPROACH
Embracing cutting-edge technologies and unconventional design thinking, we pioneer an innovative approach that redefines industry standards and captivates audiences.
PROVEN RESULTS
With a track record of transforming concepts into tangible success stories, we consistently deliver proven results that exceed client expectations.
STRATEGIC INSIGHT
INNOVATIVE APPROACH
PROVEN RESULTS
We provide end-to-end brand strategy services, merging creative vision rigorous market analysis to deliver insights that elevate relevance, differentiation, and impact.
Embracing cutting-edge technologies and unconventional design thinking, we pioneer an innovative approach that redefines industry standards and captivates audiences.
With a track record of transforming concepts into tangible success stories, we consistently deliver proven results that exceed client expectations.
We uncover the truths that shape meaningful brands. By fusing cultural insight, consumer behavior, and category intelligence, we define a clear and differentiated brand position that your brand can own. Our strategy provides a compass for growth that aligns purpose, promise, and experience to build enduring relevance.
We craft iconic identity systems that express a brand’s most authentic and aspirational self. Our brand design approach blends strategic rigor with creative intuition, resulting in visual worlds that are distinctive, scalable, and built to perform across every channel. From full identity creation to portfolio-wide extensions, we develop design that drives recognition and long-term value.
Smith Design delivers strategic packaging design services and expert CPG package design built for the realities of the retail shelf—shoppable, scalable, and experiential. From identifying packaging design opportunities and developing pack architecture to delivering print-ready files and production handoff, we create packaging design systems that organize portfolios, guide shoppers, and drive conversion at the moment of truth. We treat packaging design not as a single brand expression, but as the primary brand experience.
Exceptional execution is a discipline. Our print production team ensures that every detail, from materials and finishes to color accuracy and structural integrity, reflects the highest level of craft. We manage the translation from digital design to physical reality with precision, delivering printed solutions that honor both creative intent and brand standards.
Language shapes perception. Our copywriters craft verbal identities that complement and strengthen the visual brand—articulating ideas with clarity, relevance, and emotional resonance. From naming and taglines to packaging voice, digital content, and campaign messaging, we develop copy that moves people and deepens brand meaning.
Compelling brands are built through powerful visual content. Our in-house studio specializes in high-end photography & video production, animation and illustration, creating premium product photography, lifestyle imagery, and branded video that capture every detail and story. From ecommerce and packaging photography to editorial shoots and full-scale video production, we deliver visual storytelling that brings your brand to life.
We build digital expressions that extend and reinforce the brand ecosystem. Our capabilities span UX/UI design, web development, social content, and digital campaigns, each crafted to create seamless, intuitive, and memorable experiences. We ensure your brand shows up with purpose and consistency across all digital touchpoints.
Brands create impact when strategy and creativity move into the world. We develop omnichannel brand activations and campaigns that amplify your story with clarity and distinction across retail, experiential, and beyond. Every idea is executed with intention, ensuring it is both culturally relevant and resonates with your audience.
