we deliver...

brand power through agile strategy & design

Strategy

Our strategists will transform your vision and product innovation into enduring consumer loyalty, elevating your brand to a new paradigm.

  • positioning
  • portfolio organization
  • consumer research
  • naming & copywriting
  • trend forecasting
  • design planning
  • research

brand +
design

With authenticity as our guide, we go deeper to create striking graphics that win new consumers and compel those already loyal to reach for your brand time after time.

  • brand identity
  • package design
  • brand books
  • marketing materials
  • illustration & retouching
  • photography & styling
  • production realization

activation

Working with print and trailblazing digital technology, we deliver all the promotional materials needed to activate your brand’s marketing strategy.

  • point of sale
  • point of purchase
  • promotion
  • environments
  • 3D imaging
  • virtual & augmented reality

digital +
social media

Our websites are created to tell your unique brand story with striking imagery, along with unique and engaging video content. We also develop social media strategies that make the most of intelligent paid social media management and advertising to carry your message even further.

  • website design & coding
  • e-comm content
  • social media creation
  • social media management
  • video & animation
  • partner management

gave it our all.

All®

  • POSITIONING VISUALIZATION
  • CONCEPT IDEATION
  • BRAND & PACKAGE DESIGN
  • LINE EXTENSIONS
  • ICON DEVELOPMENT
  • POINT OF SALE

case 1

gave it our all.

All®

CHALLENGE
To get the most from the new “care” positioning for the ALL Laundry portfolio, we needed a design approach that would unify a multitude of products with clear differentiation within the expanding lineup.

SOLUTION
We simplified the design to remove any conflicting elements and enhance function while adding a personal touch with a handwritten “Care Beyond Clean” tagline. Ultimately we extended the design across 15+ varieties in multiple scents and sizes.

  • POSITIONING VISUALIZATION
  • CONCEPT IDEATION
  • BRAND & PACKAGE DESIGN
  • LINE EXTENSIONS
  • ICON DEVELOPMENT
  • POINT OF SALE

fresh idea.

Simit + Smith

  • STRATEGIC POSITIONING
  • VISUALIZATION BOARDS
  • BRAND & PACKAGE DESIGN
  • WEBSITE DESIGN
  • PHOTOGRAPHY
  • MARKETING MATERIALS
  • BRAND BOOK
  • STATIONERY SUITE

case 2

fresh idea.

Simit + Smith

CHALLENGE
Simit + Smith, known for the bagel-shaped simit from Turkey, asked us to implement their vision to bring exceptional and unusual baked goods to North America.

SOLUTION
With a newly established strategic platform that aligned with Simit + Smith's philosophy, we created the style and photography for their website & marketing materials at our on-site studio.

  • STRATEGIC POSITIONING
  • VISUALIZATION BOARDS
  • BRAND & PACKAGE DESIGN
  • WEBSITE DESIGN
  • PHOTOGRAPHY
  • MARKETING MATERIALS
  • BRAND BOOK
  • STATIONERY SUITE

gone green.

Green Giant®

  • CONCEPT IDEATION
  • BRAND & PACKAGE DESIGN
  • LINE EXTENSIONS
  • PHOTOGRAPHY
  • WEBSITE
  • VISUAL STRATEGY FOR ACTIVATION
  • IN-STORE & OUT-OF-STORE ACTIVATION

case 3

gone green.

Green Giant®

CHALLENGE
When B&G acquired the Green Giant brand in 2016, Smith was engaged to create a first-to-market innovation product line of healthy frozen veggie alternatives. We knew that we would have to be nimble to deliver high-quality designs and promotional materials on an accelerated schedule.

SOLUTION
By being flexible and working as a team with our agency partners, Smith was able to go from concept to shelf in 9 months. At the request of the B&G team, we kept the Giant as primary equity. We also created a consistent message across our packaging, guidelines, a website, food photography, billboards, in-store activation, and free-standing inserts.

  • CONCEPT IDEATION
  • BRAND & PACKAGE DESIGN
  • LINE EXTENSIONS
  • PHOTOGRAPHY
  • WEBSITE
  • VISUAL STRATEGY FOR ACTIVATION
  • IN-STORE & OUT-OF-STORE ACTIVATION

bakers dozen.

Hershey's

  • CONCEPT IDEATION
  • PACKAGE DESIGN
  • LINE EXTENSIONS
  • PHOTOGRAPHY
  • MERCHANDISING DESIGN
  • IN-STORE ACTIVATION

case 4

bakers dozen.

Hershey's

CHALLENGE
The Hershey Company wanted to create compelling graphics for a merchandising campaign for Winter 2019 and simultaneously develop new packaging for their baking chips line. The brand needed to be clear from any angle on the shelf.

SOLUTION
The Baking Chips redesign brought the familiar feel of Hershey’s candy into the baking aisle and, with it, the fun! The new design is ready to take on the competition with bold, distinctive graphics wrapped around every side of the packaging, so it always stands out from other brands.

  • CONCEPT IDEATION
  • PACKAGE DESIGN
  • LINE EXTENSIONS
  • PHOTOGRAPHY
  • MERCHANDISING DESIGN
  • IN-STORE ACTIVATION

Our Clients

Bic Hershey's gsk Henkel
Disney B & G Foods, Inc Hormel Foods Unilever
Innocor comfort Ansell Nice Pak Rich's
Prestige Brands i-Health Hain Celestial Friesland Campania nin
Silka Citrus World, Inc. Carbona
  • BIC USA Inc.
  • Bonfire Wines
  • Bridge Brands
  • Brother International
  • ColArt Americas
  • Collette Travel Services
  • Casabella
  • Delta Carbona
  • Disney
  • Expresco Foods
  • Friesland
  • Golden Platter Foods
  • The Hain Celestial Group
  • Henkel
  • Hormel Foods Corp.
  • Heavenly Tea
  • i-Health Inc.
  • International Delights
  • Innocor Inc.
  • Ito En North America
  • Kayser Roth Corp.
  • Lazy Susan’s Granola
  • Lotito Foods Inc.
  • Mastertex Inc.
  • MABY Brands
  • MHP LLC
  • Norseland
  • NicePak Products
  • Old Dutch International
  • PEZ Candy Inc.
  • Pfizer Consumer
  • Promotion in Motion
  • Prestige Brand Holdings
  • ProPhase Labs
  • Prosource
  • Rich Products
  • Rubbermaid
  • Sakar International
  • Sika Corp.
  • Simit + Smith
  • The Sun Products Corp.
  • Swiss Valley Farms
  • US Alliance Paper
  • Unilever
  • VRG
  • Viva La Mamma USA
  • Yankee Candle
  • Warner Brothers

Get in touch

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