we deliver...

brand power through agile strategy & design

Strategy

Our strategists will transform your vision and product innovation into enduring consumer loyalty, elevating your brand to a new paradigm.

positioning
portfolio organization
consumer research
naming & copywriting
trend forecasting
design planning
research

brand +
design

With authenticity as our guide, we go deeper to create striking graphics that win new consumers and compel those already loyal to reach for your brand time after time.

brand identity
package design
brand books
marketing materials
illustration & retouching
photography & styling
production realization

activation

Working with print and trailblazing digital technology, we deliver all the promotional materials needed to activate your brand’s marketing strategy.

point of sale
point of purchase
promotion
environments
3D imaging
virtual & augmented reality

digital +
social media

Our websites are created to tell your unique brand story with striking imagery, along with unique and engaging video content. We also develop social media strategies that make the most of intelligent paid social media management and advertising to carry your message even further.

website design & coding
e-comm content
social media creation
social media management
video & animation
partner management

gave it our all.

All®

POSITIONING VISUALIZATION
CONCEPT IDEATION
BRAND & PACKAGE DESIGN
LINE EXTENSIONS
ICON DEVELOPMENT
POINT OF SALE

case 1

gave it our all.

All®

CHALLENGE
To get the most from the new “care” positioning for the ALL Laundry portfolio, we needed a design approach that would unify a multitude of products with clear differentiation within the expanding lineup.

SOLUTION
We simplified the design to remove any conflicting elements and enhance function while adding a personal touch with a handwritten “Care Beyond Clean” tagline. Ultimately we extended the design across 15+ varieties in multiple scents and sizes.

POSITIONING VISUALIZATION
CONCEPT IDEATION
BRAND & PACKAGE DESIGN
LINE EXTENSIONS
ICON DEVELOPMENT
POINT OF SALE

fresh idea.

Simit + Smith

STRATEGIC POSITIONING
VISUALIZATION BOARDS
BRAND & PACKAGE DESIGN
WEBSITE DESIGN
PHOTOGRAPHY
MARKETING MATERIALS
BRAND BOOK
STATIONERY SUITE

case 2

fresh idea.

Simit + Smith

CHALLENGE
Simit + Smith, known for the bagel-shaped simit from Turkey, asked us to implement their vision to bring exceptional and unusual baked goods to North America.

SOLUTION
With a newly established strategic platform that aligned with Simit + Smith's philosophy, we created the style and photography for their website & marketing materials at our on-site studio.

STRATEGIC POSITIONING
VISUALIZATION BOARDS
BRAND & PACKAGE DESIGN
WEBSITE DESIGN
PHOTOGRAPHY
MARKETING MATERIALS
BRAND BOOK
STATIONERY SUITE

gone green.

Green Giant®

CONCEPT IDEATION
BRAND & PACKAGE DESIGN
LINE EXTENSIONS
PHOTOGRAPHY
WEBSITE
VISUAL STRATEGY FOR ACTIVATION
IN-STORE & OUT-OF-STORE ACTIVATION

case 3

gone green.

Green Giant®

CHALLENGE
When B&G acquired the Green Giant brand in 2016, Smith was engaged to create a first-to-market innovation product line of healthy frozen veggie alternatives. We knew that we would have to be nimble to deliver high-quality designs and promotional materials on an accelerated schedule.

SOLUTION
By being flexible and working as a team with our agency partners, Smith was able to go from concept to shelf in 9 months. At the request of the B&G team, we kept the Giant as primary equity. We also created a consistent message across our packaging, guidelines, a website, food photography, billboards, in-store activation, and free-standing inserts.

CONCEPT IDEATION
BRAND & PACKAGE DESIGN
LINE EXTENSIONS
PHOTOGRAPHY
WEBSITE
VISUAL STRATEGY FOR ACTIVATION
IN-STORE & OUT-OF-STORE ACTIVATION

bakers dozen.

Hershey's

CONCEPT IDEATION
PACKAGE DESIGN
LINE EXTENSIONS
PHOTOGRAPHY
MERCHANDISING DESIGN
IN-STORE ACTIVATION

case 4

bakers dozen.

Hershey's

CHALLENGE
The Hershey Company wanted to create compelling graphics for a merchandising campaign for Winter 2019 and simultaneously develop new packaging for their baking chips line. The brand needed to be clear from any angle on the shelf.

SOLUTION
The Baking Chips redesign brought the familiar feel of Hershey’s candy into the baking aisle and, with it, the fun! The new design is ready to take on the competition with bold, distinctive graphics wrapped around every side of the packaging, so it always stands out from other brands.