CHALLENGE
Robitussin Naturals marked a pivotal expansion of the Robitussin brand into the naturals space, solidifying “cough authority” ownership and appealing to a new ’natural-leaning’ consumer.

SOLUTION
Utilizing transparent structures with labels that clearly indicated a departure from the base brand, we incorporated visuals that aligned with the natural/homeopathic category. All illustrations were completed in-house.

• STRATEGIC POSITIONING
• VIZUALIZATION BOARDS
• BRAND IDENTITY
• PACKAGE DESIGN
• ACTIVATION
• PHOTOGRAPHY
• ILLUSTRATION

CHALLENGE
To get the most from the new “care” positioning for the ALL Laundry portfolio, we needed a design approach that would unify a multitude of products with clear differentiation within the expanding lineup.

SOLUTION
We simplified the design to remove any conflicting elements and enhance function while adding a personal touch with a handwritten “Care Beyond Clean” tagline. Ultimately we extended the design across 15+ varieties in multiple scents and sizes.

• POSITIONING VISUALIZATION
• CONCEPT IDEATION
• BRAND & PACKAGE DESIGN
• LINE EXTENSIONS
• ICON DEVELOPMENT
• POINT OF SALE

CHALLENGE
Simit + Smith, known for the bagel-shaped simit from Turkey, asked us to implement their vision to bring exceptional and unusual baked goods to North America.

SOLUTION
With a newly established strategic platform that aligned with Simit + Smith's philosophy, we created the style and photography for their website & marketing materials at our on-site studio.

• STRATEGIC POSITIONING
• VISUALIZATION BOARDS
• BRAND & PACKAGE DESIGN
• WEBSITE DESIGN
• PHOTOGRAPHY
• MARKETING MATERIALS
• BRAND BOOK
• STATIONERY SUITE

CHALLENGE
When B&G acquired the Green Giant brand in 2016, Smith was engaged to create a first-to-market innovation product line of healthy frozen veggie alternatives. We knew that we would have to be nimble to deliver high-quality designs and promotional materials on an accelerated schedule.

SOLUTION
By being flexible and working as a team with our agency partners, Smith was able to go from concept to shelf in 9 months. At the request of the B&G team, we kept the Giant as primary equity. We also created a consistent message across our packaging, guidelines, a website, food photography, billboards, in-store activation, and free-standing inserts.

• CONCEPT IDEATION
• BRAND & PACKAGE DESIGN
• LINE EXTENSIONS
• PHOTOGRAPHY
• WEBSITE
• VISUAL STRATEGY FOR ACTIVATION
• IN-STORE & OUT-OF-STORE ACTIVATION

CHALLENGE
The Hershey Company wanted to create compelling graphics for a merchandising campaign for Winter 2019 and simultaneously develop new packaging for their baking chips line. The brand needed to be clear from any angle on the shelf.

SOLUTION
The Baking Chips redesign brought the familiar feel of Hershey’s candy into the baking aisle and, with it, the fun! The new design is ready to take on the competition with bold, distinctive graphics wrapped around every side of the packaging, so it always stands out from other brands.

• CONCEPT IDEATION
• PACKAGE DESIGN
• LINE EXTENSIONS
• PHOTOGRAPHY
• MERCHANDISING DESIGN
• IN-STORE ACTIVATION