november 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

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october 2021

NEWSMITHS: Beauty Brands Reimagining the Nutrition Label for Consumers

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Senior Designer

Thinking of a change? At Smith Design, we are looking to hire designers who have a broad range of experience in leading CPG brands through March 2022. We believe in delivering the highest quality work and exceeding our clients’ expectations. We are growing and looking for designers to help steer the future of our brand. […]

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Designer

Thinking of a change?  At Smith Design, we are looking to hire designers who have a broad range of experience in leading CPG brands. through March 2022.  We believe in delivering the highest quality work and exceeding our clients’ expectations. We are growing and looking for designers to help steer the future of our brand. Smith Design […]

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Design Director

Thinking of a change? At Smith Design, we are looking to hire designers who have a broad range of experience in leading CPG brands through March 2022. We believe in delivering the highest quality work and exceeding our clients’ expectations. We are growing and looking for leaders to help steer the future of our brand. […]

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Director of Account Management

At Smith Design, we believe in delivering the highest quality work and exceeding our clients’ expectations.  We are growing and looking for leaders to help steer the future of our brand. Smith Design is a WBENC full-service Brand Design Agency based in NJ with over 40 years of experience in creating breakthrough visual solutions for […]

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january 2021

2021 beauty industry predictions, a sustainable alternative to cardboard, bacteria-destroying sound, and more in our January newsletter.

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december 2020

Protein blends create new beverage opportunities, Pantone’s 2021 Colors of the Year, holiday ads from the heart, and more in our December newsletter.

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november 2020

Sustainability in a world impacted by COVID-19, a surge in produce snacking, lessons learned from DTC brands, and more in our November newsletter.

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Chi-Chi’s Foldables

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eget malesuada dui, in fringilla nisl. Morbi viverra lacus sed turpis pharetra elementum. Cras in elit a mi elementum vulputate. Pellentesque porta tortor ultricies est maximus, vel dictum augue pulvinar. Cras consectetur ipsum lacinia, mollis arcu in, mattis sem. Curabitur interdum enim et velit efficitur luctus. […]

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october 2020

The impact of inclusivity in advertising, an exploration of clean beauty, tech in the food and beverage industry, and more in our October newsletter.

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COVID Resources

How you can support organizations that are working to help those affected by COVID-19

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september 2020

How DTC companies succeed, redesigning the chocolate chip, the growth of the pet industry, and more in our September newsletter.

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august 2020

2020 consumer types, the fate of Halloween candy, the growing impact of plant-based proteins, and more in our August newsletter.

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july 2020

Disruption in the seafood supply chain, the future of influencer marketing, large manufacturers embracing paper bottles, and more in our July newsletter.

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june 2020

Costco’s rise to a popular beauty destination, opportunities in the food & beverage industry, the future of branding, and more in this month’s newsletter.

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may 2020

What retail and CPG companies can expect in a post-coronavirus world, how 5G will change marketing, the psychology of cosmetics, and more in our newsletter.

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april 2020

Permanently changed consumer habits, a new way to recycle, celebrity tequila brands, and more in this month’s newsletter.

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#EN95

Help our COVID-19 frontline get the protection they need SHARE the visual/ hashtag to get the word out. Copy and Paste the following message (or create your own personal message) that informs everyone of the shortages and how it affects us all. Its Not ENough Until They Have Enough.  “We all took an oath to help others, but we […]

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Women in Design – Cipe Pineles

In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole. For March, we’re highlighting the […]

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march 2020

Cleaning product makers race to their labs, the fight to save fresh food, the trend of cannabis-infused beverages and more in our March newsletter:

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february 2020

Burger King breaks every advertising rule to make a statement, dairy producers aim to pair milk and cookies to save the industry, and more in our latest newsletter

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Is it the Pumpkin Spice… or Nostalgia?

Autumn brings a beautiful change in leaves, cooler temps — and most importantly, to a few million of us, pumpkin spice everything. Annual sales of “pumpkin-flavored” products rose over 15% in 2018, setting an all-time high for the previous five years, according to Nielsen*. America’s love affair with pumpkin spice has truly reached new heights, […]

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Importance of Understanding Your Consumer

When working with a new client, one of the first questions we routinely ask is, “Who is your target consumer?” We work with small and large companies that have varying degrees of consumer understanding. Some brand owners have great consumer insights while others either honestly don’t know who to target or will say they are […]

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Supporting students & their families: 40 Acts of Kindness

July & August were busy months for Smith Design’s team, but our commitment to 40 Acts stayed top of mind. We teamed up with local and national organizations that support those in need, as well as hosted a local student for a mentorship. Read on to learn about the missions of these incredible organizations: We […]

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Importance of Brand Planning

When you think of successful entrepreneurs or brand teams what are the first things that come to mind for how they became successful? At first glance, you might attribute their success to things like smart, confident leadership, a great product, competitive drive, or a great marketing campaign. However, the unsung hero, the backbone of their […]

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Emoji Society

Are emojis a modern symbolic reflection of society?

From early cave drawings to hieroglyphics to printing presses to today’s digital technology, symbols and pictures have always been central to how humans communicate, express their feelings, and deal with a constantly changing world. According to a paper co-authored by MIT linguist Shigeru Miyagawa, human language is considered to be over 100,000 years old, with […]

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The Importance of Branding

In the U.S., thousands of eager entrepreneurs start new businesses every year. According to the 2019 United States Small Business Report, there are currently over 30.7 million small businesses in the U.S. but only 50% of small businesses will survive 5 years or more. Entrepreneurs start out full of hope with a ton of passion […]

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Simplify Your [Business] Week

The first week of August is officially Simplify Your Life Week, and it couldn’t have come at a better time. (Raise your hand if just being on the internet lately is overwhelming to you.) On a more serious note, consumers are feeling overwhelmed by the constant connectivity the information age ushered in, which has driven […]

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Small Businesses: Make Packaging A Priority

Since we opened our doors in 1979, packaging has been at the core of Smith Design. The consumer experience with a brand’s product often begins with the packaging itself, and we understand how critical that first impression is.  In the coming months, we’ll be launching The Budd: a new offering for small businesses that are […]

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GEN Z POV: A Socially Conscious Generation

As a Gen Z’er, I’m part of the first truly digital native generation. Let’s talk about what that means: We grew up googling for information any time we needed answers to our questions. When something big happened in the world, it would go viral on social media, and conversation surrounding it would explode. We’ve grown […]

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Smith Design turns up the heat on 40 Acts of Kindness

The Smith Design team was fueled by the summer sun and committed to seven acts of kindness during the month of June. When families leave town for vacation during the summer months, it can mean fewer volunteers and less support for local organizations — so we were especially happy to be of service. Throughout the […]

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Game on & on

Nielsen recently confirmed what the millennial generation already lives and breathes: gaming is for life. Starting with Nintendo, the gaming industry evolved alongside millennials as they grew up, remaining a staple in daily life with increasingly innovative devices and games. To brands seeking to strengthen their targeting: don’t sleep on millennial gamers. These life-long gamers […]

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GEN Z POV: The Next Generation of Consumers

In a time when you can search for anything you desire in the blink of an eye, consumer trends can change just as fast. What makes us scroll through and pick one brand over another? How do we decide?  Consumerism will soon be dominated by the up-and-coming Generation Z. With a generation even more tech-savvy […]

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Fathers Day

Back to our roots on Father’s Day

Being part of a family-owned business means Father’s Day is about more than just our own families; it’s about the team’s roots, too. James Smith, co-founder of Smith Design, started the business with his wife, Laraine, in 1979 after being let go from his previous position as an art director and studio manager. Starting a […]

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Crossing The Halfway Mark: 40 Acts Of Kindness

We’ve officially crossed the halfway point in our commitment to 40 Acts of Kindness and have more energy than ever to keep the good deeds rolling!  Celebrating 40 years has never felt better. With a desire to pay it forward and make a positive impact in our community, thus far Smith Design has donated items […]

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The Plant-Based Movements Influence on IDDBA

This year’s IDDBA conference showcased a variety of plant-based products that meet the increasing demand from consumers. While I don’t eat a wholly plant-based diet, over the past year I’ve incorporated more and more options into my diet. After reviewing this year’s exhibitor list, I looked forward to sampling the wide variety of these products. […]

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40 Acts of Kindness Initiative Stays Strong in April

With the halfway point of the year coming up fast, Smith Design remained committed to its 40 Acts of Kindness initiative, working with several outstanding organizations to give back to our community. With #trashtag exploding on all social media platforms, Smith Design wanted to do our part helping out an environmental cause, and saw two […]

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BIC Flex Razors

Challenged by traditional and subscription-based competition… BIC needed to upgrade the Men’s Premium shaver packaging range to stand out at shelf with a distinct and ownable look while maintaining shoppability. BEFOREWe set out to change consumer perception of the brand to represent both value and quality (in research, BIC was most often associated with value). […]

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