Designing for the COVID Generation

Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.

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Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

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GDUSA AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.

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Looking Back to Move Forward: How Nostalgia Sells Brands

Brands that focus on creating stronger emotional bonds between consumers and their products, especially in childhood and early adulthood, will find that those bonds are strong and lasting. As we weather our current circumstances, when the future is uncertain, we can all take some comfort in reminiscing in the way things used to be – because sometimes looking back is the best way to move forward.

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How Businesses Can Be a #ForceforGood

This May 5th, organizations around the world are coming together for #GivingTuesdayNow to celebrate generosity and unity in response to COVID-19.

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Charitable Packaging Shows Brands’ Softer Side

Charitable packaging is a powerful statement of support for important causes.

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They/them in branding: How gender neutrality has impacted the world of packaging

For those new to the conversation, gender neutrality is the concept that social institutions should not distinguish roles according to a person’s sex or gender.

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