Browse our latest case studies to see how Smith Design delivers creative solutions that connect, inspire, and perform.

Discover how Smith Design helps brands stand out through strategic branding, experiential design, digital solutions, and creative storytelling. Our case studies showcase a diverse portfolio of client work across industries—highlighting how we solve complex challenges with innovative design and measurable results. From brand development and exhibit design to digital experiences and environmental graphics, each case study offers a detailed look at our process, approach, and impact. Learn how we partner with organizations to create engaging, memorable experiences that drive brand awareness, audience engagement, and business success.

Does your brand face a unique challenge? Tell us about it.

Supreme Source

Package Design, Brand Identity Design, Naming

In partnering with American Pet Nutrition’s Supreme Source brand, Smith Design addressed three initiatives: refreshing the core brand, creating a new premium-value sub-brand, and developing packaging for its growing Cold Pressed line.

ELOS

Strategic Brand Positioning, Visual Strategy, Package Design, Brand Identity Design

Rather than ELOS telling consumers who they should become, the brand empowers them to define what betterment means on their own terms. a strategic foundation resulting in a bold, energetic personality that feels confident, rebellious, and distinctly human.

Schweid & Sons

Social Media, Visual Strategy, Consumer Testing, Connected TV Digital Ad Campaigns

Smith Design partnered with the Schweid & Sons team to create a more connected consumer experience; strengthening awareness, inspiring trial, and bringing the brand to life wherever shoppers discover, engage, and enjoy Schweid & Sons.

Dial

Brand Identity Design, Package Design, Visual Strategy, Illustration, Production

Smith Design created consistency across a ‘Brand Universe’ by modernizing heritage equities into a bold, multi-pillar portfolio spanning hand soaps, body washes, Kids, and Men’s engaging today’s consumers while attracting a younger audience.

Bona

Social Media Marketing, A+ Content, Motion Graphics, Strategy, Photography, Omnichannel

Blending packaging, marketing support, ad campaigns, product how-tos, and social content into a cohesive ecosystem, specializing in scalable video and engaging social media content that drive consistent messaging, meaningful audience interactions, and stronger ROI.

Nextrition

Package Design, Brand Identity Design, Photography

Launching the disruptive DTC pet food brand Nextrition required a deep understanding of category, consumer, and lifestyle trends to define a clear point of difference, supported by a distinctive visual system and a holistic brand.

Green Giant

Strategic Positioning, Package Design, Website Design, Social Media Marketing, Motion Graphics, Photography, Omnichannel

Since B&G Foods acquired Green Giant, we’ve partnered with the brand to bring innovative products to the freezer aisle through strategic positioning, package design, omnichannel activation, website development, recipe creation, photography, motion, video, and social media content strategy.

Magic Bullet

Package Design, Brand Identity Design, Photography, Food Styling

We created a bold new presence for Magic Bullet, Magic Bullet Mini, Kitchen Express, and Air Fryer, distinct from NutriBullet, as the go-to brand for affordable, small-format home appliances that deliver quick cooking solutions, positioning them for Gen Z and young Millennials as tools for self-expression in the kitchen through vibrant colors, dynamic design, and enticing food imagery.

Creative Brand Design Agency NJ