WBENC National Convention 2023

Momentum was a perfect theme for this year’s WBENC National Conference. For three full days over 4,000 people came together to learn, build relationships, and celebrate the impact of Women-Owned Brands and Champions of Supplier Diversity across a range of industries at the Gaylord Opryland Resort & Convention Center in Nashville, TN. 

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Women in Design

It’s that time of year again! March is Women’s History Month, and to honor women’s contributions to American history we are excited to bring back our Women in Design series. We shine a light on the trailblazing women in the design industry.

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February 2023

NEWSMITHS: What we’re reading, making and thinking about this month.

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The Continued Growth of Functional Beverages

Hydration may be key to warding off signs of aging and chronic disease, but today’s upcoming beverage offerings provide a wide array of additional functional benefits. Wellness-aligned ingredients such as adaptogens, matcha, CBD, botanicals, and nootropics are making their way into beverages from enhanced water to cocktail alternatives.

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January 2023

NEWSMITHS: What we’re reading, making and thinking about this month.

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Smith Spotlight #11

It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. This month’s Smith Spotlight features the great Highland Bagpiper, Julianne Brown.

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December 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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2022 Year in Review of Giving Back

At Smith Design, giving back is at the heart of our actions. It was an honor this year to be a part of incredible causes and campaigns that provide support to those in need and advocate for progress on important issues. We are proud to share our 2022 year in review of giving back.

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November 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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Smith Design’s Creative Types

We shared the Creative Types test with our Smith Design team, for anyone interested in finding out what their creative type might be. Check out their results!

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Dieline Conference 2022

Smith Design had the opportunity to attend the 2022 Dieline Conference, where they had the chance to speak to many industry leaders and sit in on presentations that spoke about successful branding and creativity.

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October 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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Smith Design has been Awarded Gold!

Following our recent reevaluation, we are excited to share that we have been awarded an Ecovadis score of 69/100, putting us in the 94th percentile and a Gold Rating. We are also renewed as a certified Women-Owned Business with the following certifications: WBENC, WOSB, NJ WBE.

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Limited Edition Products

Companies are looking for unique ways to resonate with consumers and keep their brands relevant. Limited edition offerings and packaging stimulates appeal, renews anticipation, and increases desirability. We took a look at some of the current limited-edition offerings and designs.

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SMITH SPOTLIGHT #10

It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. This month’s Smith Spotlight features the Salsa dancing queen, Melissa Mullin Sadowski.

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September 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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GDUSA Health + Wellness Awards 2022

The results are in! We’re proud to announce that Smith Design has been awarded 4  GDUSA Awards in the Health + Wellness Design category.

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Current Trends on Social

Due to popular social media’s such as Instagram and TikTok, there are new trends every day. We took a look at what trends are being talked about in the last few weeks.   

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Cracking The Premium Egg Shopper

The omnichannel experience has never been more important in building a compelling brand world and securing consumer loyalty. We partnered with Eggland’s Best to create a website for Born Free.

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August 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

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    At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.

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