Women in Design: Gail Anderson

In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole. This month, we’re highlighting NYC-based […]

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Women In Design: Paula Scher

In this blog series, we shine a light on women trailblazers in the design industry – women who have earned a Wikipedia page (or are likely to very soon). You might not know them by name, but definitely by their work and influence on the design world as a whole. We’re kicking off our Women […]

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The Perfection of Blue for 2020

According to their website, Pantone’s 2020 color of the year “19-4052 Classic Blue” was chosen to offer the “hope of honesty and the promise of protection”. The color is a dense, darker shade of blue than the word “classic” implies, but for me, it is sophisticated, calming, and much more serious than previous years (2019’s […]

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The 4 Archetypes of the Holidays

It’s the most wonderful time of the year! And that means, for a lot of us, the knowledge that we will be swept up in a whirlwind of cookie baking, socializing with friends & family, tree trimming, and yes – consuming in all its various forms. For brands, the holiday season is a time to […]

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We made it! 40 Acts of Kindness

We are so happy to share that the Smith Design team successfully reached 40 Acts of Kindness last week! It has been an honor to support so many incredible causes throughout the year, and we look forward to continuing giving back in the future. Here was our final act of 2019: This time of year […]

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Feeling Grateful this Thanksgiving: 40 Acts of Kindness

This time of year always inspires a deep gratitude for our lives and the people in it. This Thanksgiving, we are thankful for our team, our families, and our ability to give back to our community in a special way this year! Here’s how the Smith Design team gave back in November: We were honored […]

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Importance of Social Media

For brands, being on social media is no longer an option: it’s a necessity. What started out as a place for friends and family to stay connected and share updates has since evolved into a vital marketing channel with a deep impact on consumer behavior. As of 2019, 42% of the world’s population uses social […]

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