Entrees and side dishes are among the fastest growing refrigerated food categories, as consumers of all generations look to make home cooking more convenient. While the brand has a positive association among those who crave the flavors of traditional dinners that evoke a nostalgic sense of comfort, it lacked appetite appeal, lack of recognition and frequency of consumption.Continue reading
a fresh blend.
bLüm is a refreshing blend of premium citrus, purified water and botanical extracts. To make a compelling entrance in the beverage space, the brand was looking for a fresh, uplifting and unmissable look.Continue reading
The Hershey Company wanted to create compelling graphics for a merchandising campaign for Winter 2019 and simultaneously develop new packaging for their baking chips line. The brand needed to be clear from any angle on the shelf.Continue reading
When B&G acquired the Green Giant brand in 2016, Smith was engaged to create a first-to-market innovation product line of healthy frozen veggie alternatives. We knew that we would have to be nimble to deliver high-quality designs and promotional materials on an accelerated schedule.Continue reading
Simit + Smith, known for the bagel-shaped simit from Turkey, asked us to implement their vision to bring exceptional and unusual baked goods to North America.Continue reading
gave it our all.
To get the most from the new “care” positioning for the ALL Laundry portfolio, we needed a design approach that would unify a multitude of products with clear differentiation within the expanding lineup.Continue reading
Robitussin Naturals marked a pivotal expansion of the Robitussin brand into the naturals space, solidifying “cough authority” ownership and appealing to a new ’natural-leaning’ consumer.Continue reading