For over 100 years, Maple Grove Farms of Vermont has been crafting real, pure maple syrup. While the established packaging look and feel had worked for a long time, the brand saw the opportunity to update their brand mark and refresh their entire line of products, starting with syrups.
Our goal was to revamp the logo and packaging to be more relevant to today, while ensuring that customers could still recognize the brand. The updated look and feel builds upon the barnyard scene that the brand is widely known for, resulting in a sophisticated reimagining of the farm that started it all.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.