gave it our all.

All®

CHALLENGE
To get the most from the new “care” positioning for the ALL Laundry portfolio, we needed a design approach that would unify a multitude of products with clear differentiation within the expanding lineup.

SOLUTION
We simplified the design to remove any conflicting elements and enhance function while adding a personal touch with a handwritten “Care Beyond Clean” tagline. Ultimately we extended the design across 15+ varieties in multiple scents and sizes.

  • POSITIONING VISUALIZATION
  • CONCEPT IDEATION
  • BRAND & PACKAGE DESIGN
  • LINE EXTENSIONS
  • ICON DEVELOPMENT
  • POINT OF SALE

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