Buitoni is launching a brand refresh initiated by packaging to evolve and modernize the brand, while still making it attainable. The intent of the new positioning is to make Buitoni an inspiring American-Italian brand without losing the Italian roots. Now that there is alignment on a new brand identity, there is flexibility in the US market to build out the remainder of the look-and-feel to best fit objectives and resonate with the Buitoni target audience. We are taking this opportunity to update the Buitoni website to capture the brand spirit both visually and in providing the consumer a more inspiring and informative experience with the brand.
Through graphics and copy to recipe development, photography, and user interaction, we strived to create a go-to site that engages consumers, inspires them to use the product in both traditional and new-and-exciting ways. Our Visual Language begins to create a new aesthetic that re-energizes the graphics, overall appearance, and user experience with the brand.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.