We partnered with Eggland’s Best to redesign the website for Born Free, a brand that offers free range and pasture raised eggs that respect the hens and the environment. The site needed to reflect the new brand positioning “True Freedom,” appeal to a new audience and function as an enticing lifestyle destination.
From graphics and copy to recipe development and photography, each aspect of the website brings “True Freedom” to life: from the freedom the hens experience on open pastures to the freedom Born Free shoppers have to explore in the kitchen. The site is bold, vibrant and engaging, inviting guests into the Born Free world and offering inspiration at every turn.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.