Magic Bullet repositioned and rebranded to separate from its sister NutriBullet – to become the go-to brand for small format products with satisfying price points that offer quick cooking solutions. The brand needed a package design to match this new proposition.
Smith Design responded by creating a compelling and exciting new presence at shelf and online. The new packaging supports the brand objectives and attributes - zesty, rousing, unexpected, and easy going. We translated these themes into our original photography – with bold colors, movement, enticing dishes and ingredients.