heal naturally.

Robitussin Naturals

CHALLENGE
Robitussin Naturals marked a pivotal expansion of the Robitussin brand into the naturals space, solidifying “cough authority” ownership and appealing to a new ’natural-leaning’ consumer.

SOLUTION
Utilizing transparent structures with labels that clearly indicated a departure from the base brand, we incorporated visuals that aligned with the natural/homeopathic category. All illustrations were completed in-house.

  • STRATEGIC POSITIONING
  • VISUALIZATION BOARDS
  • BRAND IDENTITY
  • PACKAGE DESIGN
  • ACTIVATION
  • PHOTOGRAPHY
  • ILLUSTRATION

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