CHALLENGE
Robitussin Naturals marked a pivotal expansion of the Robitussin brand into the naturals space, solidifying “cough authority” ownership and appealing to a new ’natural-leaning’ consumer.
SOLUTION
Utilizing transparent structures with labels that clearly indicated a departure from the base brand, we incorporated visuals that aligned with the natural/homeopathic category. All illustrations were completed in-house.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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