When B&G acquired the Green Giant brand in 2016, Smith was engaged to create a first-to-market innovation product line of healthy frozen veggie alternatives. We knew that we would have to be nimble to deliver high-quality designs and promotional materials on an accelerated schedule.
By being flexible and working as a team with our agency partners, Smith was able to go from concept to shelf in 9 months. At the request of the B&G team, we kept the Giant as primary equity. We also created a consistent message across our packaging, guidelines, a website, food photography, billboards, in-store activation, and free-standing inserts