comfort, squared

Square Table

CHALLENGE
Entrees and side dishes are among the fastest growing refrigerated food categories, as consumers of all generations look to make home cooking more convenient. While the brand has a positive association among those who crave the flavors of traditional dinners that evoke a nostalgic sense of comfort, it lacked appetite appeal, lack of recognition and frequency of consumption.

SOLUTION
To focus the brand as a destination for versatile quick and easy comfort meals, Smith Design created a memorable new brand to improve consumer recall and created a strong design architecture that dedicates ample real estate to the elevated and appetizing food photography.

BRAND IDENTITY
PACKAGE DESIGN
LINE EXTENSIONS
PHOTOGRAPHY

Square Table Redesign Square Table Entree photography Square Table Entree Line Extension design

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