To sit with current ZeroWater pitcher and filter packaging, ZeroWater had the opportunity to launch a new product line with improved aesthetics, functionality and unique product features. Smith Design developed package graphics, collateral materials, how-to videos and online visuals - without denigrating the existing package design.
Working from the existing ZeroWater toolkit, we developed premium package graphics that showcases the pitcher, product benefits and claims in a modern, clean, technological manner. The aesthetic of this Ready-Read line is sleek and visually communicates the science and quality of the product line.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.