CHALLENGE
Better known for value products, Lloyd’s Barbecue Company wanted to rebuild its portfolio to better align with consumer needs. With BBQ trending, research suggested that an opportunity lay in both occasion and price/quality segmentation.
SOLUTION
With a master brand architecture & a strategy now in place, our new design helped reestablish Lloyds as authentic BBQ that “always starts with great meat.”
Strategy
Brand Identity
Photography
Package Design
Line Extensions