Thomas Farms is run by Australian grassroot ranchers who take great pride in the animals and pastures. The brand was looking to strengthen and grow its US retail offerings. They engaged us to convey the brand’s point of difference and create a design system that would allow for future specialty lines of meat like Wagu and Venison.
We worked with Thomas Foods to examine consumer trends, category standards, and the competitive landscape and crafted an authentic brand strategy, positioning, and visual look and feel for Thomas Farms. Our design celebrates their pride in the land and animals. Complete with custom illustrations, type, and color ways the visual language clearly communicates the product benefits and the brand’s updated positioning.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.