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It’s no Juke – my love of music

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Today with 10 jukeboxes and more records than 100 jukeboxes could hold, I am the proud owner of a jukebox featured on “General Hospital” and another one used for the musical play, “A Bronx Tale”. I also have a pinball machine that was used in Happy Days. My works of art are on permanent display at our Morristown office so come by and ill be sure to spin you a tune.

To launch the 3rd Special Edition product in the Farm Rich series, Smith Design partnered with the brand to develop #package graphics for Fiesta Chicken Roll Ups. These delicious Roll Ups are the perfect #snack or #appetizer with a kick! Using our established Special Edition #typography and vibrant color palette, we showcase the hand-rolled product and play up the Mexican flair with the Handmade in Mexico stamp and vibrant napkin in the upper right hand corner. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

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To launch the 3rd Special Edition product in the Farm Rich series, Smith Design partnered with the brand to develop #package graphics for Fiesta Chicken Roll Ups. These delicious Roll Ups are the perfect #snack or #appetizer with a kick! Using our established Special Edition #typography and vibrant color palette, we showcase the hand-rolled product and play up the Mexican flair with the Handmade in Mexico stamp and vibrant napkin in the upper right hand corner. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

Smith Design worked with Impact Confections to evolve their signature character, Wally Warhead, as a result of a growing trend in #kids desire and appreciation for spicy #candy. The #Hotheads logo was intended to capture the intense #spicy flavor profile; therefore due diligence was spent on retooling Wally’s facial expression to connote a spicy flavor expectation. This fiery #brandidentity coupled with spicy color cues is unique and edgy, yet harkens back to the stand out nature of the @WARHEADS brand identity. #hot #packagedesign by #smithdesign

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Smith Design worked with Impact Confections to evolve their signature character, Wally Warhead, as a result of a growing trend in #kids desire and appreciation for spicy #candy. The #Hotheads logo was intended to capture the intense #spicy flavor profile; therefore due diligence was spent on retooling Wally’s facial expression to connote a spicy flavor expectation. This fiery #brandidentity coupled with spicy color cues is unique and edgy, yet harkens back to the stand out nature of the @WARHEADS brand identity. #hot #packagedesign by #smithdesign

Smith Design recently partnered with Hain Celestial to introduce a bold Corn Chips formatted line extension to the GARDEN of EATIN’ family. #Organic, #AllNatural & packed full of flavor, the line is comprised of BBQ Black Bean and Sea Salt. Smith Design employed mouth-watering #photography to dial up flavor and ingredient cues & feature a crafted deckled edged stamp to add uniqueness and #authenticity. Distinctive color blocking successfully delineates the flavors. The new corn chips #packaging leverages visual equities of the baseline tortilla chips while cultivating a look and feel all its own. #gardenofeatin #USDAOrganic #packagedesign by #smithdesign

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Smith Design recently partnered with Hain Celestial to introduce a bold Corn Chips formatted line extension to the GARDEN of EATIN’ family. #Organic, #AllNatural & packed full of flavor, the line is comprised of BBQ Black Bean and Sea Salt. Smith Design employed mouth-watering #photography to dial up flavor and ingredient cues & feature a crafted deckled edged stamp to add uniqueness and #authenticity. Distinctive color blocking successfully delineates the flavors. The new corn chips #packaging leverages visual equities of the baseline tortilla chips while cultivating a look and feel all its own. #gardenofeatin #USDAOrganic #packagedesign by #smithdesign

Smith Design recently worked with Collette, a third generation, family-owned travel company with offices in the United States, Canada, Australia and the United Kingdom, to refresh their brand identity and visual, verbal strategy for the company’s 100 year anniversary. #gocollette #brandidentity #smithdesign

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Smith Design recently worked with Collette, a third generation, family-owned travel company with offices in the United States, Canada, Australia and the United Kingdom, to refresh their brand identity and visual, verbal strategy for the company’s 100 year anniversary. #gocollette #brandidentity #smithdesign

Perfect for summer! Smith Design partnered with Casa de Bertacchi to develop #package graphics that communicate a new way to prepare #meatballs, on the #grill. Our design for these Beef Meatball Grillers differentiate from base to attract new consumers & convey the product innovation. Our grilled hero #meatballs are shown on an outdoor grill with a side of corn on the cob, while we have Meatball Slider recipe suggestions on the side panel. Ideal for sliders or skewers, enjoy these at your next #BBQ! #summertime #grillin #packagedesign by #smithdesign #photography by @iggy_ruggieri

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Perfect for summer! Smith Design partnered with Casa de Bertacchi to develop #package graphics that communicate a new way to prepare #meatballs, on the #grill. Our design for these Beef Meatball Grillers differentiate from base to attract new consumers & convey the product innovation. Our grilled hero #meatballs are shown on an outdoor grill with a side of corn on the cob, while we have Meatball Slider recipe suggestions on the side panel. Ideal for sliders or skewers, enjoy these at your next #BBQ! #summertime #grillin #packagedesign by #smithdesign #photography by @iggy_ruggieri

Founded in 1923, Li-Lac Chocolates is Manhattan’s oldest chocolate house. #SmithDesign partnered with @lilacchocolates to refresh its brand identity & create a packaging system for a wide range of fine chocolates in a variety of pack sizes. Flexible and adaptable, our design solution payed tribute to the old fashioned heritage & nostalgia associated with the #iconic brand. Additionally, we created #collateral materials used across all consumer touch points: retail stores, website & signage. We are proud to be part of Li-lac’s rich history, broadening its appeal and taking the business to the next level of success. #lilacchoclates #chocolate #brandidentity #packagedesign

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Founded in 1923, Li-Lac Chocolates is Manhattan’s oldest chocolate house. #SmithDesign partnered with @lilacchocolates to refresh its brand identity & create a packaging system for a wide range of fine chocolates in a variety of pack sizes. Flexible and adaptable, our design solution payed tribute to the old fashioned heritage & nostalgia associated with the #iconic brand. Additionally, we created #collateral materials used across all consumer touch points: retail stores, website & signage. We are proud to be part of Li-lac’s rich history, broadening its appeal and taking the business to the next level of success. #lilacchoclates #chocolate #brandidentity #packagedesign

Keep it simple & celebrate #summer! Smith Design is keeping the back panel of #SimplyPopsicle bright and fun while focusing on the product benefits and yummy flavors #strawberrybananamango. Approved by #Moms and coveted by #kids #packagedesign by #smithdesign #popsicle #simply #icepops

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Keep it simple & celebrate #summer! Smith Design is keeping the back panel of #SimplyPopsicle bright and fun while focusing on the product benefits and yummy flavors #strawberrybananamango. Approved by #Moms and coveted by #kids #packagedesign by #smithdesign #popsicle #simply #icepops

As part of the Farm Rich Special Edition series, Smith Design developed package #graphics for Pimento Cheese Bites. These flavorful #snacks are made with #palmetto cheese “The Pimento Cheese with Soul”. Our use of festive #typography, vibrant color palette & pimento pepper imagery play up the Southern flair for this anytime snack. Great for you, kids and sharing with friends. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

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As part of the Farm Rich Special Edition series, Smith Design developed package #graphics for Pimento Cheese Bites. These flavorful #snacks are made with #palmetto cheese “The Pimento Cheese with Soul”. Our use of festive #typography, vibrant color palette & pimento pepper imagery play up the Southern flair for this anytime snack. Great for you, kids and sharing with friends. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

Smith Design recently partnered with Lazy Susan’s Granola to redesign their #packaging. With the #granola category continuing to skyrocket, #SmithDesign spent time cultivating a personality all it’s own for Lazy Susan to really punctuate at shelf in a meaningful way to draw interest & trial. The packaging solution is homespun and earthy with a crafted aesthetic. It captures the #BrandPersonality and telegraphs the #BrandStory while balancing #AppetiteAppeal and a warm & #wholesome vibe. @LazySusanSnacks #tastygranola #vegan #packagedesign

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Smith Design recently partnered with Lazy Susan’s Granola to redesign their #packaging. With the #granola category continuing to skyrocket, #SmithDesign spent time cultivating a personality all it’s own for Lazy Susan to really punctuate at shelf in a meaningful way to draw interest & trial. The packaging solution is homespun and earthy with a crafted aesthetic. It captures the #BrandPersonality and telegraphs the #BrandStory while balancing #AppetiteAppeal and a warm & #wholesome vibe. @LazySusanSnacks #tastygranola #vegan #packagedesign

Smith Design recently partnered with Lazy Susan’s Granola to redesign their #packaging. With the #granola category continuing to skyrocket, #SmithDesign spent time cultivating a personality all it’s own for Lazy Susan to really punctuate at shelf in a meaningful way to draw interest & trial. The packaging solution is homespun and earthy with a crafted aesthetic. It captures the #BrandPersonality and telegraphs the #BrandStory while balancing #AppetiteAppeal and a warm & #wholesome vibe. @LazySusanSnacks #tastygranola #vegan #packagedesign

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Smith Design recently partnered with Lazy Susan’s Granola to redesign their #packaging. With the #granola category continuing to skyrocket, #SmithDesign spent time cultivating a personality all it’s own for Lazy Susan to really punctuate at shelf in a meaningful way to draw interest & trial. The packaging solution is homespun and earthy with a crafted aesthetic. It captures the #BrandPersonality and telegraphs the #BrandStory while balancing #AppetiteAppeal and a warm & #wholesome vibe. @LazySusanSnacks #tastygranola #vegan #packagedesign

Smith Design recently partnered with Aruj #Rice to launch their Ready-to-Eat line in the U.S. Custom #typography was used to develop the #brandidentity along with soft, natural color tones & henna patterns to convey the product’s authenticity. The background scenes shift from the foothills of #India to select regions of #Thailand to telegraph the point-of-origin and differentiate the four distinctive flavors. Flavorful food #photography enhances appetite appeal while a clear call-out of #GlutenFree and #Vegan helps capture the attention of health-minded consumers. #packagedesign by #smithdesign

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Smith Design recently partnered with Aruj #Rice to launch their Ready-to-Eat line in the U.S. Custom #typography was used to develop the #brandidentity along with soft, natural color tones & henna patterns to convey the product’s authenticity. The background scenes shift from the foothills of #India to select regions of #Thailand to telegraph the point-of-origin and differentiate the four distinctive flavors. Flavorful food #photography enhances appetite appeal while a clear call-out of #GlutenFree and #Vegan helps capture the attention of health-minded consumers. #packagedesign by #smithdesign

Smith Design is excited to share our package design for the new #BIC Flex5 Hybrid Razor for men. Using a #premium color palette of silver & grays, this #sleek design showcases the #razor handle & refillable #cartridges while bringing in elements from the BIC #Flex5 Disposable Razor design system. The orange burst around the logo brings excitement & energy while the Balancing Sphere icon speaks to the high-#performance benefits of this high-performance razor. @BICGroup #BICFlex #packagedesign by #smithdesign

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Smith Design is excited to share our package design for the new #BIC Flex5 Hybrid Razor for men. Using a #premium color palette of silver & grays, this #sleek design showcases the #razor handle & refillable #cartridges while bringing in elements from the BIC #Flex5 Disposable Razor design system. The orange burst around the logo brings excitement & energy while the Balancing Sphere icon speaks to the high-#performance benefits of this high-performance razor. @BICGroup #BICFlex #packagedesign by #smithdesign

Snuggle recently launched Summer Showers #FabricSoftener & #DryerSheets, to expand the base ultra portfolio which includes Blue Sparkle & Fresh Spring Flowers. The @Snuggle–Bear Summer Showers #packaging solution harkens back to the Snuggle softness & #sensorial experience you associate with the brand while introducing a new warm and welcoming down-to-earth #summer scent via the yellow, sunlit outdoor cues, crisp white & yellow flowers and summery aesthetic. The Snuggle Bear Brand Identity takes center stage imbuing the trust & value consumers equate with this well loved brand. #packagedesign by #smithdesign

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Snuggle recently launched Summer Showers #FabricSoftener & #DryerSheets, to expand the base ultra portfolio which includes Blue Sparkle & Fresh Spring Flowers. The @Snuggle–Bear Summer Showers #packaging solution harkens back to the Snuggle softness & #sensorial experience you associate with the brand while introducing a new warm and welcoming down-to-earth #summer scent via the yellow, sunlit outdoor cues, crisp white & yellow flowers and summery aesthetic. The Snuggle Bear Brand Identity takes center stage imbuing the trust & value consumers equate with this well loved brand. #packagedesign by #smithdesign

Hain Celestial recently partnered with Smith Design to extend the ever popular Earth’s Best® #organic #infant #nutrition line to 3 new products that feature #expeller pressed #OliveOil & expeller pressed #CoconutOil. The pouches highlight mouthwatering ingredients in warm tones hat reinforce the organic brand positioning. The new products continue to carry on the time-trusted tradition that Earth’s Best is safe for children and safe the environment. @hain_celestial @EarthsBest #packagedesign by #smithdesign #photography by @stevehansenimages

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Hain Celestial recently partnered with Smith Design to extend the ever popular Earth’s Best® #organic #infant #nutrition line to 3 new products that feature #expeller pressed #OliveOil & expeller pressed #CoconutOil. The pouches highlight mouthwatering ingredients in warm tones hat reinforce the organic brand positioning. The new products continue to carry on the time-trusted tradition that Earth’s Best is safe for children and safe the environment. @hain_celestial @EarthsBest #packagedesign by #smithdesign #photography by @stevehansenimages

Matcha LOVE® Sweetened Matcha Powder offers consumers yet another way to enjoy the delicious and #healthful benefits of #matcha, an #antioxidant rich ingredient perfect for #beverages such as #smoothies and #lattes. Pulling from the established vibrant equities of @MatchaLove Powder and RTD lines, Smith Design carved out an engaging and distinguished persona for the #packaging while educating consumers on ways to enjoy the powder with usage occasions and #recipe ideas on the back panel help to pique interest and encourage trial. @ITO_EN #packagedesign by #smithdesign

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Matcha LOVE® Sweetened Matcha Powder offers consumers yet another way to enjoy the delicious and #healthful benefits of #matcha, an #antioxidant rich ingredient perfect for #beverages such as #smoothies and #lattes. Pulling from the established vibrant equities of @MatchaLove Powder and RTD lines, Smith Design carved out an engaging and distinguished persona for the #packaging while educating consumers on ways to enjoy the powder with usage occasions and #recipe ideas on the back panel help to pique interest and encourage trial. @ITO_EN #packagedesign by #smithdesign

To defend its #1 market position in an increasingly competitive #probiotics category, Culturelle asked #SmithDesign to re-stage its #masterbrand to drive a stronger emotional connection with consumers & help the brand expand beyond #DigestiveHealth. We landed on an optimistic, uplifting design that’s both impactful & differentiated. We developed more modern #graphics & #typography while staying true to the brand’s established color equities. An intuitive design system also helps to signal differences between products, users & benefits to help simplify the shopping experience at shelf & further support their mission of #EverydayWellness. #Culturelle #brandidentity #packagedesign

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To defend its #1 market position in an increasingly competitive #probiotics category, Culturelle asked #SmithDesign to re-stage its #masterbrand to drive a stronger emotional connection with consumers & help the brand expand beyond #DigestiveHealth. We landed on an optimistic, uplifting design that’s both impactful & differentiated. We developed more modern #graphics & #typography while staying true to the brand’s established color equities. An intuitive design system also helps to signal differences between products, users & benefits to help simplify the shopping experience at shelf & further support their mission of #EverydayWellness. #Culturelle #brandidentity #packagedesign

SmithDesign recently partnered with @Ortega to develop package graphics for their new line of “Crispy Taco Toppers,” perfect for #flavor enthusiasts who crave amped up flavors & crunch. Utilizing the established Ortega blue color equity, #SmithDesign created a vertical color strip & cascade of dynamic mouth watering #photography of onions and jalapeños to add energy to the #flavor profiles. The back panel speaks to the versatility of adding Ortega #Taco Toppers to all of your favorite meals. Serve and delight! #MexicanMealsMadeEasy #tacotuesday #toppers #salad #burgers #jalapenos #onionrings

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SmithDesign recently partnered with @Ortega to develop package graphics for their new line of “Crispy Taco Toppers,” perfect for #flavor enthusiasts who crave amped up flavors & crunch. Utilizing the established Ortega blue color equity, #SmithDesign created a vertical color strip & cascade of dynamic mouth watering #photography of onions and jalapeños to add energy to the #flavor profiles. The back panel speaks to the versatility of adding Ortega #Taco Toppers to all of your favorite meals. Serve and delight! #MexicanMealsMadeEasy #tacotuesday #toppers #salad #burgers #jalapenos #onionrings

Kudos to our very own Gayle Sahler, for being recognized as one of Package Design’s Rising Stars, a well deserved accolade given by @BrandPackaging. This awards spotlights young luminaries that shine brightly among a crowded and highly competitive field. At a mere 27 years of age, Gayle is a design force to be reckoned with and is definitely one to keep your eye on! #smithdesign #packagingdesign #risingstar

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Kudos to our very own Gayle Sahler, for being recognized as one of Package Design’s Rising Stars, a well deserved accolade given by @BrandPackaging. This awards spotlights young luminaries that shine brightly among a crowded and highly competitive field. At a mere 27 years of age, Gayle is a design force to be reckoned with and is definitely one to keep your eye on! #smithdesign #packagingdesign #risingstar

Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

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Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

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Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

#HoHoHo #TheGreenGiantIsBack just in time for grilling season! Smith Design leverages the Green Giant on pack to introduce the new line of Green Giant® #BakedBeans. All 4 flavors in the line are slow-baked to perfection in real brick ovens. Along with the #iconic Giant and Valley, our designs feature brick ovens with warm & delicious product imagery. Flavor & ingredient cues combined with pops of color help differentiate the flavors. #eatmoreveggies #packagedesign by #smithdesign

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#HoHoHo #TheGreenGiantIsBack just in time for grilling season! Smith Design leverages the Green Giant on pack to introduce the new line of Green Giant® #BakedBeans. All 4 flavors in the line are slow-baked to perfection in real brick ovens. Along with the #iconic Giant and Valley, our designs feature brick ovens with warm & delicious product imagery. Flavor & ingredient cues combined with pops of color help differentiate the flavors. #eatmoreveggies #packagedesign by #smithdesign

To answer the need for #convenient, #healthy, protein-rich, #OntheGo snacks, #SmithDesign partnered with @Skippy to launch Singles. We created the name, structure, #BrandIdentity & #PackageDesign for the initial launch of 2 SKUs. A tapered easy-to-store cup with re-sealable lid features a large clear window area, ensuring consumers can see the six individual 1.5 oz “Single” serve #peanutbutter filled cups that will surely #FueltheFun #Yippee

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To answer the need for #convenient, #healthy, protein-rich, #OntheGo snacks, #SmithDesign partnered with @Skippy to launch Singles. We created the name, structure, #BrandIdentity & #PackageDesign for the initial launch of 2 SKUs. A tapered easy-to-store cup with re-sealable lid features a large clear window area, ensuring consumers can see the six individual 1.5 oz “Single” serve #peanutbutter filled cups that will surely #FueltheFun #Yippee

Smith Design is pleased to share our design for the line of ProPhase Labs TK Supplements™, three quality #testosterone & #libido products for #men. Smith Design developed the standout packaging solution for all three SKUS: LEGENDZXL™, TRIPLE EDGE XL™ and Super Prostaflow+™. Each product has its own rich vibrant color paired with a silver background treatment shared by all for the respective sub line names. With a space relegated on the front panel for specific benefit information per product, the line is easy to navigate & shop. @LEGENDZXL #packagedesign by #smithdesign

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Smith Design is pleased to share our design for the line of ProPhase Labs TK Supplements™, three quality #testosterone & #libido products for #men. Smith Design developed the standout packaging solution for all three SKUS: LEGENDZXL™, TRIPLE EDGE XL™ and Super Prostaflow+™. Each product has its own rich vibrant color paired with a silver background treatment shared by all for the respective sub line names. With a space relegated on the front panel for specific benefit information per product, the line is easy to navigate & shop. @LEGENDZXL #packagedesign by #smithdesign

Smith Design recently partnered with @Cream_of_Wheat to bring 3 new #innovation concepts to market: Cinna-Apple Walnut, Maple Brown Sugar with Real Walnuts and Mixed Berry with Real Almonds. The new products differentiate from the base line with a common background color & wheat stalks around the updated logo lock-up. The modernized logo features a refreshed #Chef more relevant to today while retaining his #iconic status & memorable elements – he has a new chef coat with red trim and a new hat! #comfortfood #homecooking #packagedesign by #smithdesign

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Smith Design recently partnered with @Cream_of_Wheat to bring 3 new #innovation concepts to market: Cinna-Apple Walnut, Maple Brown Sugar with Real Walnuts and Mixed Berry with Real Almonds. The new products differentiate from the base line with a common background color & wheat stalks around the updated logo lock-up. The modernized logo features a refreshed #Chef more relevant to today while retaining his #iconic status & memorable elements – he has a new chef coat with red trim and a new hat! #comfortfood #homecooking #packagedesign by #smithdesign

In honor of #NationalShrimpDay, we are proud to feature our recent work for #SeaPak Shrimp Scampi – America’s #1 selling Shrimp Scampi – designed specifically for Sam’s Club! Americans eat more #shrimp than any other #seafood so let’s grab the world by the shrimp tail & prepare a #shrimptastic meal tonight! @SeaPakShrimpCo #SeaFoodLover #packagedesign by #smithdesign

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In honor of #NationalShrimpDay, we are proud to feature our recent work for #SeaPak Shrimp Scampi – America’s #1 selling Shrimp Scampi – designed specifically for Sam’s Club! Americans eat more #shrimp than any other #seafood so let’s grab the world by the shrimp tail & prepare a #shrimptastic meal tonight! @SeaPakShrimpCo #SeaFoodLover #packagedesign by #smithdesign

Smith Design recently developed Limited Edition packaging for Farm Rich Avocado Slices, yet another delicious option in Farm Rich’s growing portfolio of #snacks & #appetizers, perfect for all occasions! We dialed up the distinctive green coloration of #avocados for the background while showcasing mouth watering product #photography. The use of festive typography, a vibrant napkin and green chilis sets the tone for the Whole Hass Avocados Slices which are coated with Ancho Chilis. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

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Smith Design recently developed Limited Edition packaging for Farm Rich Avocado Slices, yet another delicious option in Farm Rich’s growing portfolio of #snacks & #appetizers, perfect for all occasions! We dialed up the distinctive green coloration of #avocados for the background while showcasing mouth watering product #photography. The use of festive typography, a vibrant napkin and green chilis sets the tone for the Whole Hass Avocados Slices which are coated with Ancho Chilis. @FarmRichSnacks #real-lifegood #packagedesign by #smithdesign

#PledgeItForward Smith Design has taken a pledge to donate #1% of our time to give back to the community. Pledge 1% is a corporate #philanthropy movement dedicated to making the community a key stakeholder in every business. @PledgeOne encourages & challenges individuals and companies to pledge 1% of equity, product, and/or employee time for their #communities. #Pledge1 #PledgeOnePartner #SmithDesign

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#PledgeItForward Smith Design has taken a pledge to donate #1% of our time to give back to the community. Pledge 1% is a corporate #philanthropy movement dedicated to making the community a key stakeholder in every business. @PledgeOne encourages & challenges individuals and companies to pledge 1% of equity, product, and/or employee time for their #communities. #Pledge1 #PledgeOnePartner #SmithDesign

Smith Design is excited to share our package design & in-store graphics for @CarvelIceCream Cakes at retail! Inspired by the new Carvel Scoop Shops brand identity & style guide, we modernized the loved and recognizable pink & blue Carvel cartons. The background screams fun and excitement with rays that emanate from behind the cone & the copy reinforces that Carvel is the The #Original Ice Cream Cake! The mouth-watering hero shot shows the delicious ice cream and generous crunchies. #celebrate #loadedwithcrunchies #iloveiccreamcakes #pieceofcarvelhistory #packagedesign by #smithdesign

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Smith Design is excited to share our package design & in-store graphics for @CarvelIceCream Cakes at retail! Inspired by the new Carvel Scoop Shops brand identity & style guide, we modernized the loved and recognizable pink & blue Carvel cartons. The background screams fun and excitement with rays that emanate from behind the cone & the copy reinforces that Carvel is the The #Original Ice Cream Cake! The mouth-watering hero shot shows the delicious ice cream and generous crunchies. #celebrate #loadedwithcrunchies #iloveiccreamcakes #pieceofcarvelhistory #packagedesign by #smithdesign

Let’s protect the planet together! #EarthDay is this Saturday 4/22 but why not #EarthDayEveryDay #EarthDay2017 photo by our very own Angel Souto @kronologix #SmithDesign @packagedesign #sustainable #packaging #climatechange #conversation #recycle #reuse #Lorax

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Let’s protect the planet together! #EarthDay is this Saturday 4/22 but why not #EarthDayEveryDay #EarthDay2017 photo by our very own Angel Souto @kronologix #SmithDesign @packagedesign #sustainable #packaging #climatechange #conversation #recycle #reuse #Lorax

Wishing everyone a happy (and tasty) national Grilled Cheese #Sandwich Day from Smith Design! Whether you are a #grilledcheese purist or like something more avant garde, like our in-house photography team shot with our AmaBlu client’s blue #cheese, we hope you take time today to enjoy this national treasure of sandwiches! #GrilledCheeseSandwichDay #CavesofFaribault #AmaBlu #BrandIdentity by #SmithDesign

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Wishing everyone a happy (and tasty) national Grilled Cheese #Sandwich Day from Smith Design! Whether you are a #grilledcheese purist or like something more avant garde, like our in-house photography team shot with our AmaBlu client’s blue #cheese, we hope you take time today to enjoy this national treasure of sandwiches! #GrilledCheeseSandwichDay #CavesofFaribault #AmaBlu #BrandIdentity by #SmithDesign

Smith Design is pleased to share our #BrandIdentity & packaging design solution for Oven Delights, a high quality, perfectly crafted #pastry in a convenient, #On-the-Go package that uses only the finest globally sourced ingredients. We created a new modern #artisanal design that is clean & transparent to highlight the details and scrumptious goodness of each product. The design system is easily adaptable as new products are added into the line. #ovendelights #packagedesign by #smithdesign #croissant #breakfast

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Smith Design is pleased to share our #BrandIdentity & packaging design solution for Oven Delights, a high quality, perfectly crafted #pastry in a convenient, #On-the-Go package that uses only the finest globally sourced ingredients. We created a new modern #artisanal design that is clean & transparent to highlight the details and scrumptious goodness of each product. The design system is easily adaptable as new products are added into the line. #ovendelights #packagedesign by #smithdesign #croissant #breakfast

Lights, Camera, Action! Check out Smith Design’s Photography Manager Ken making photoshoot magic happen in our professional kitchen & photo studio @Foundry8Budd with recipes created by our resident food stylist Grace. #photography #foodphotography #foodstyling #recipes #packagedesign #smithdesign

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Lights, Camera, Action! Check out Smith Design’s Photography Manager Ken making photoshoot magic happen in our professional kitchen & photo studio @Foundry8Budd with recipes created by our resident food stylist Grace. #photography #foodphotography #foodstyling #recipes #packagedesign #smithdesign

Smith Design recently helped bring the Après design vision to reality. Après is an innovative “nutrition forward” plant-based #organic #vegan #glutenfree #kosher post workout protein beverage which promotes a healthy lifestyle. Looking for a new way to communicate flavor, the Après design system took a creative approach that links back to the plant-based ingredient list. The color palette achieves lighter values for the brand and rich process imagery to differentiate 3 flavors on the Tetra Paks @drinkapres #ownyourafter #packagedesign by #smithdesign

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Smith Design recently helped bring the Après design vision to reality. Après is an innovative “nutrition forward” plant-based #organic #vegan #glutenfree #kosher post workout protein beverage which promotes a healthy lifestyle. Looking for a new way to communicate flavor, the Après design system took a creative approach that links back to the plant-based ingredient list. The color palette achieves lighter values for the brand and rich process imagery to differentiate 3 flavors on the Tetra Paks @drinkapres #ownyourafter #packagedesign by #smithdesign

Now on shelf is Smith Design’s packaging solution for ITO En Teas’ Tea Green Tea & Matcha Single Serve Pods. The new pods offer consumers the added convenience of the perfect cup of green tea in seconds combined with the innumerable health benefits of #Matcha. The packaging emphasizes a traditional Japanese aesthetic incorporating a green tea leaf & graphic bamboo background in tandem with the vibrant overall green color cues associated with #greentea & matcha. #Itoen @TeasTea_ #OnlythePurestTea #packagedesign by #smithdesign

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Now on shelf is Smith Design’s packaging solution for ITO En Teas’ Tea Green Tea & Matcha Single Serve Pods. The new pods offer consumers the added convenience of the perfect cup of green tea in seconds combined with the innumerable health benefits of #Matcha. The packaging emphasizes a traditional Japanese aesthetic incorporating a green tea leaf & graphic bamboo background in tandem with the vibrant overall green color cues associated with #greentea & matcha. #Itoen @TeasTea_ #OnlythePurestTea #packagedesign by #smithdesign

Smith Design is proud to share their package design solution for Carbona’s Super White Laundry Whitening Sheets. Carbona’s Super White Laundry Sheets deliver an innovative “bleach free” alternative whitening product with proprietary white activators that whiten & brighten even the dullest white #laundry. The packaging graphics support the Super White name while speaking to the efficacy of the innovative sheet delivery system and its proprietary “OPTIBRIGHT” technology. @CarbonaUSA #lifeunstained #packagedesign by #smithdesign

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Smith Design is proud to share their package design solution for Carbona’s Super White Laundry Whitening Sheets. Carbona’s Super White Laundry Sheets deliver an innovative “bleach free” alternative whitening product with proprietary white activators that whiten & brighten even the dullest white #laundry. The packaging graphics support the Super White name while speaking to the efficacy of the innovative sheet delivery system and its proprietary “OPTIBRIGHT” technology. @CarbonaUSA #lifeunstained #packagedesign by #smithdesign

Smith Design recently partnered with the Hain Celestial team to create a new BOLD line extension to the Garden of Eatin’ family. The new line consists of 2 new mouthwatering flavors – NACHO featuring Creamy Farmhouse Cheddar with Paprika and RANCH seasoned with Buttermilk, Garlic & Onion. The look and feel of the new packaging leverages visual equities of the baseline while amplifying flavor cues. Both BOLD flavors are on shelf now to satisfy snack cravings at any time! #gardenofeatin #USDAOrganic #GlutenFree #CertifiedKosher #packagedesign by #smithdesign

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Smith Design recently partnered with the Hain Celestial team to create a new BOLD line extension to the Garden of Eatin’ family. The new line consists of 2 new mouthwatering flavors – NACHO featuring Creamy Farmhouse Cheddar with Paprika and RANCH seasoned with Buttermilk, Garlic & Onion. The look and feel of the new packaging leverages visual equities of the baseline while amplifying flavor cues. Both BOLD flavors are on shelf now to satisfy snack cravings at any time! #gardenofeatin #USDAOrganic #GlutenFree #CertifiedKosher #packagedesign by #smithdesign

Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

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Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

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Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

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Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

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Smith Design is pleased to share some of our most recent work for Kayser Roth’s Burlington® brand – A Modern #American Classic. Kayser-Roth asked Smith Design to create designs for a wide spectrum of #socks for both the men’s & women’s categories. Using a combination of stock imagery & custom photography, each design is #fashionforward, highlights product benefits, has mass appeal and, since most products are season specific, illustrates usage occasion in a clear & concise manner. @SamsClub #Burlington #packagedesign by #smithdesign

Check out Smith Design’s new work for @Popsicle Sours! Sours is a part of a new competitive range in the Popsicle portfolio that lets Mom give her older children a unique flavor option they want…now there is a Popsicle for everyone! If it’s Popsicle®, it’s possible! Keeping It Cool Since 1905. #Sours #packagedesign by #smithdesign

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Check out Smith Design’s new work for @Popsicle Sours! Sours is a part of a new competitive range in the Popsicle portfolio that lets Mom give her older children a unique flavor option they want…now there is a Popsicle for everyone! If it’s Popsicle®, it’s possible! Keeping It Cool Since 1905. #Sours #packagedesign by #smithdesign

Continuing our long standing relationship with @Popsicle that started in a galaxy far, far away, Smith Design recently created new packaging for Popsicle #StarWars pops. The new Star Wars pops offer kids a collectable carton featuring different characters & an exciting back of pack which brings the Star Wars universe to life. You can find Star Wars pops on shelf along Popsicle @Minions. Our packaging for Minions features fun flavorful Popsicle pops in Lemonade & Blue Raspberry to remind kids of their favorite Minions characters. @RogueOneMovie @OfficiaIMinion #packagedesign by #smithdesign

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Continuing our long standing relationship with @Popsicle that started in a galaxy far, far away, Smith Design recently created new packaging for Popsicle #StarWars pops. The new Star Wars pops offer kids a collectable carton featuring different characters & an exciting back of pack which brings the Star Wars universe to life. You can find Star Wars pops on shelf along Popsicle @Minions. Our packaging for Minions features fun flavorful Popsicle pops in Lemonade & Blue Raspberry to remind kids of their favorite Minions characters. @RogueOneMovie @OfficiaIMinion #packagedesign by #smithdesign

Continuing our long standing relationship with @Popsicle that started in a galaxy far, far away, Smith Design recently created new packaging for Popsicle #StarWars pops. The new Star Wars pops offer kids 2 collectable cartons featuring different characters & an exciting back of pack which brings the Star Wars universe to life. You can find Star Wars pops on shelf along Popsicle @Minions. Our packaging for Minions features fun flavorful Popsicle pops in Lemonade & Blue Raspberry to remind kids of their favorite Minions characters. @RogueOneMovie @OfficiaIMinion #packagedesign by #smithdesign

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Continuing our long standing relationship with @Popsicle that started in a galaxy far, far away, Smith Design recently created new packaging for Popsicle #StarWars pops. The new Star Wars pops offer kids 2 collectable cartons featuring different characters & an exciting back of pack which brings the Star Wars universe to life. You can find Star Wars pops on shelf along Popsicle @Minions. Our packaging for Minions features fun flavorful Popsicle pops in Lemonade & Blue Raspberry to remind kids of their favorite Minions characters. @RogueOneMovie @OfficiaIMinion #packagedesign by #smithdesign

Thank you to @GDUSA for honoring #SmithDesign with five American Package Design Awards in this year’s competition. This was the most competitive yet with only 1 in 5 entries being recognized. A huge thank you to our clients for their continued partnership – @SwissValleyFarm #CavesofFaribault #amablu @HormelFoods #CulinaryPairings @GreenGiant #eatmoreveggies @ITO_EN #matcha @VivitarOfficial #brandidentity #packagedesign

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Thank you to @GDUSA for honoring #SmithDesign with five American Package Design Awards in this year’s competition. This was the most competitive yet with only 1 in 5 entries being recognized. A huge thank you to our clients for their continued partnership – @SwissValleyFarm #CavesofFaribault #amablu @HormelFoods #CulinaryPairings @GreenGiant #eatmoreveggies @ITO_EN #matcha @VivitarOfficial #brandidentity #packagedesign

Celebrate Valentine’s Day with someone, or something, special – Sensible Portions Mini Hearts! Smith Design partnered with Hain Celestial to create limited edition packaging of Garden Veggie Chips for Valentine’s Day. The special packaging features the new heart shaped @gardenveggie chips, “to” & “from” lines for personalization and traditional red, white and pink Valentines Day color cues. Send a pack to your #lovebird today! @SensibleP #ValentinesDay #packagedesign by #SmithDesign

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Celebrate Valentine’s Day with someone, or something, special – Sensible Portions Mini Hearts! Smith Design partnered with Hain Celestial to create limited edition packaging of Garden Veggie Chips for Valentine’s Day. The special packaging features the new heart shaped @gardenveggie chips, “to” & “from” lines for personalization and traditional red, white and pink Valentines Day color cues. Send a pack to your #lovebird today! @SensibleP #ValentinesDay #packagedesign by #SmithDesign

Celebrate Valentine’s Day with someone, or something, special – Sensible Portions Mini Hearts! Smith Design partnered with Hain Celestial to create limited edition packaging of Garden Veggie Chips for Valentine’s Day. The special packaging features the new heart shaped @gardenveggie chips, “to” & “from” lines for personalization and traditional red, white and pink Valentines Day color cues. Send a pack to your #lovebird today! @SensibleP #ValentinesDay #packagedesign by #SmithDesign

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Celebrate Valentine’s Day with someone, or something, special – Sensible Portions Mini Hearts! Smith Design partnered with Hain Celestial to create limited edition packaging of Garden Veggie Chips for Valentine’s Day. The special packaging features the new heart shaped @gardenveggie chips, “to” & “from” lines for personalization and traditional red, white and pink Valentines Day color cues. Send a pack to your #lovebird today! @SensibleP #ValentinesDay #packagedesign by #SmithDesign

Congratulations to our very own Jenna Smith, Smith Design President, CEO for being named one @NJBIZ’s Best 50 Women in Business 2017. Winners were chosen from all around New Jersey, in a wide variety of industries & career paths. The one characteristic they all share, however, is their leadership in the Garden State’s business community. For more on NJBIZ Best 50 Women in Business 2017: https://www.njbiz.com/article/20170130/NJBIZ01/170139981/njbiz-reveals-2017s-best-50-women-in-business #congratulations #JennaSmith #NJBIZ #NJ #WomenOwnedBusiness

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Congratulations to our very own Jenna Smith, Smith Design President, CEO for being named one @NJBIZ’s Best 50 Women in Business 2017. Winners were chosen from all around New Jersey, in a wide variety of industries & career paths. The one characteristic they all share, however, is their leadership in the Garden State’s business community. For more on NJBIZ Best 50 Women in Business 2017: https://www.njbiz.com/article/20170130/NJBIZ01/170139981/njbiz-reveals-2017s-best-50-women-in-business #congratulations #JennaSmith #NJBIZ #NJ #WomenOwnedBusiness