Designing for Health

Consumer demand for more natural, free-form and preventative cures has been steadily on the rise. It has evolved alongside the mammoth and multifaceted wellness industry, which informs how consumers shop for everything from food to fitness classes to primary care. When designing for this new landscape, striking the balance between trust and efficacy is essential.

Kutztown University 15th Annual Designathon

Last month one of our designers, Becki Murray, attended her alma mater, Kutztown University. They hosted the Communication Design’s 15th annual Designathon, where she got the opportunity to work with three out of 20+ groups of students as their art director on Non-Profit work. She participated in her own Designathon back in 2017.

Coachella 2022: Insight into the Hottest Trends

If you didn’t already know, the two weekend Coachella Valley Music and Arts Festival marked its return to Indio, California this past weekend. With some of the hottest trends in art, fashion and food, most exclusive parties and brand activation events, Coachella is known to be the spot for celebrities and influencers.  

SMITH SPOTLIGHT #7

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our seventh Smith Spotlight features our talented Ken Kiger, showing off his incredible woodworking skills!

GDUSA Awards 2022

The results are in! We’re proud to announce that Smith Design has been awarded 3  GDUSA Awards in the American Package Design category.

GDUSA People to Watch 2022: Jenna Smith

Smith Design’s CEO, Jenna Smith, has been named one of GDUSA’s 2022 People to Watch!

Women in Design: Deborah Sussman

It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.

WOMEN IN DESIGN: TRACY MA

It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.

Women in Design: April Greiman

It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.

Women in Design: Sylvia Harris

It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design […]

Black Owned Businesses

It’s probably no surprise that one of our favorite pastimes here at Smith is discovering new brands and sharing the products, design, and people who inspire us. In honor of Black History Month, we’re sharing a handful of our favorite Black Owned brands and businesses.

Designing for the Planet: Sustainable Packaging

We partner with brands to execute their sustainable efforts on and off pack, from presenting eco-friendly design solutions to communicating efforts through various digital platforms. 

How CPG Brands are Making the Most of TikTok

We had the pleasure of speaking with one of our talented creatives, Becki Murray, to get her perspective on how CPG brands are making the most of TikTok.

Inclusive Beauty: Building Brands For All

We had the pleasure of speaking with one of our talented creatives, Allen Gaoiran, to get his perspective on diversity and inclusion in the beauty industry and its implications on branding and packaging.

SMITH SPOTLIGHT #6

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our sixth Smith Spotlight features our adventurous Dave Bolton, showing off his incredible wine knowledge!

Giving Back and Looking Forward

Giving back is an important part of our culture at Smith Design and we’re excited to share some of the initiatives that we’ve participated in over the last year.

In the spirit of gratitude, our creative team also created a series of graphics to promote positivity and express what gratitude and generosity looks like to them.

Last Minute Gift Guide: Brands That Give Back

Need a last minute gift for someone on your list? We’ve got you covered with a round up of 12 brands that give back.

GDUSA GRAPHIC DESIGN AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 4  GDUSA Awards in the graphic design category.

Smith Design Celebrates Giving Back

Giving Tuesday is a global day of action that gives people around the world the opportunity to come together through generosity. In honor of Giving Tuesday, we are excited to share two initiatives that we kicked off last month!

Using Video to Boost E-Comm Performance

The holiday season is upon us and major retailers are betting big on omnichannel retail. Investing in your brand’s digital content and e-comm experience may seem like only a small piece of the marketing equation, but it can be a critical one.