Smith Design worked with Impact Confections to evolve their signature character, Wally Warhead, as a result of a growing trend in #kids desire and appreciation for spicy #candy. The #Hotheads logo was intended to capture the intense #spicy flavor profile; therefore due diligence was spent on retooling Wally’s facial expression to connote a spicy flavor expectation. This fiery #brandidentity coupled with spicy color cues is unique and edgy, yet harkens back to the stand out nature of the @WARHEADS brand identity. #hot #packagedesign by #smithdesign
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