Smith Design recently partnered with Aruj #Rice to launch their Ready-to-Eat line in the U.S. Custom #typography was used to develop the #brandidentity along with soft, natural color tones & henna patterns to convey the product’s authenticity. The background scenes shift from the foothills of #India to select regions of #Thailand to telegraph the point-of-origin and differentiate the four distinctive flavors. Flavorful food #photography enhances appetite appeal while a clear call-out of #GlutenFree and #Vegan helps capture the attention of health-minded consumers. #packagedesign by #smithdesign
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