Founded in 1923, Li-Lac Chocolates is Manhattan’s oldest chocolate house. #SmithDesign partnered with @lilacchocolates to refresh its brand identity & create a packaging system for a wide range of fine chocolates in a variety of pack sizes. Flexible and adaptable, our design solution payed tribute to the old fashioned heritage & nostalgia associated with the #iconic brand. Additionally, we created #collateral materials used across all consumer touch points: retail stores, website & signage. We are proud to be part of Li-lac’s rich history, broadening its appeal and taking the business to the next level of success. #lilacchoclates #chocolate #brandidentity #packagedesign
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