To defend its #1 market position in an increasingly competitive #probiotics category, Culturelle asked #SmithDesign to re-stage its #masterbrand to drive a stronger emotional connection with consumers & help the brand expand beyond #DigestiveHealth. We landed on an optimistic, uplifting design that’s both impactful & differentiated. We developed more modern #graphics & #typography while staying true to the brand’s established color equities. An intuitive design system also helps to signal differences between products, users & benefits to help simplify the shopping experience at shelf & further support their mission of #EverydayWellness. #Culturelle #brandidentity #packagedesign
Get in touch
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.