To defend its #1 market position in an increasingly competitive #probiotics category, Culturelle asked #SmithDesign to re-stage its #masterbrand to drive a stronger emotional connection with consumers & help the brand expand beyond #DigestiveHealth. We landed on an optimistic, uplifting design that’s both impactful & differentiated. We developed more modern #graphics & #typography while staying true to the brand’s established color equities. An intuitive design system also helps to signal differences between products, users & benefits to help simplify the shopping experience at shelf & further support their mission of #EverydayWellness. #Culturelle #brandidentity #packagedesign

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To defend its #1 market position in an increasingly competitive #probiotics category, Culturelle asked #SmithDesign to re-stage its #masterbrand to drive a stronger emotional connection with consumers & help the brand expand beyond #DigestiveHealth. We landed on an optimistic, uplifting design that’s both impactful & differentiated. We developed more modern #graphics & #typography while staying true to the brand’s established color equities. An intuitive design system also helps to signal differences between products, users & benefits to help simplify the shopping experience at shelf & further support their mission of #EverydayWellness. #Culturelle #brandidentity #packagedesign

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