Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

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Smith Design recently partnered with Nice Pak to refresh the Nice ’n CLEAN brand identity & to develop a new packaging graphics system for the Nice ’n CLEAN family of products. The new design system launched with #Baby Wipes and brings to life the @NiceNCleanWipes #brandpositioning of helping families stay healthy & well, one wipe at a time. Our design solution accentuates the Nice ’n CLEAN #logo – giving it a unique holding shape & enlarging it on pack. We developed a lighthearted, whimsical illustration style & incorporated real life #photography to communicate a #gentle, #effective #wipe while connecting consumers with the brand. #packagedesign by #smithdesign

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