Magic Bullet and Nutribullet:

Innovation and Differentiation

PACKAGE DESIGN | BRAND IDENTITY DESIGN | PHOTOGRAPHY | FOOD STYLING

Smith Design created a compelling and exciting new presence on shelf and online for Magic Bullet, Magic Bullet Mini, Kitchen Express, and Air Fryer, separating it from its sister product NutriBullet, as the go-to brand for small format home electronics with satisfying price points that offer quick cooking solutions. With Gen Z and young Millenials in mind, the design positions the product as devices for self-exploration and expression in the kitchen, with a focus on bold colors, movement, and enticing dishes and ingredients.

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BEFORE

AFTER

Packaging Design

Vibrant color, swirling graphics, and dynamic food photography were combined for this product’s packaging design to support the overall brand attributes: zesty, rousing, unexpected, and easygoing.

Photography & Food Styling

We translated these themes into our original food photography, using bold colors, movement, and enticing ingredients that express the joy of creation in cooking. These are devices for self-exploration in the kitchen!

Brand Guidelines

We defined the core elements of Magic Bullet’s identity, including logo design, usage, color palette, typography, imagery, and tone of voice, so every design execution, from packaging to digital, feels cohesive.

Nutribullet

Smith Design was asked to create a visual and verbal brand identity strategy for the premium-tier Nutribullet Ultra that would elevate the brand’s position and resonate with home cooks looking to express their creativity through recipe experimentation.
We developed a rich, sophisticated color palette and streamlined look for the packaging design that would reinforce the premium quality of the product while the food visuals on the side panels retained an upbeat and expressive vibe.

Magic Bullet