Smith Design recently partnered with Lazy Susan’s Granola to redesign their #packaging. With the #granola category continuing to skyrocket, #SmithDesign spent time cultivating a personality all it’s own for Lazy Susan to really punctuate at shelf in a meaningful way to draw interest & trial. The packaging solution is homespun and earthy with a crafted aesthetic. It captures the #BrandPersonality and telegraphs the #BrandStory while balancing #AppetiteAppeal and a warm & #wholesome vibe. @LazySusanSnacks #tastygranola #vegan #packagedesign
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