Smith Design recently helped bring the Après design vision to reality. Après is an innovative “nutrition forward” plant-based #organic #vegan #glutenfree #kosher post workout protein beverage which promotes a healthy lifestyle. Looking for a new way to communicate flavor, the Après design system took a creative approach that links back to the plant-based ingredient list. The color palette achieves lighter values for the brand and rich process imagery to differentiate 3 flavors on the Tetra Paks @drinkapres #ownyourafter #packagedesign by #smithdesign
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