Recipe Development for Brands

Custom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.

Smith Spotlight #4

It probably goes without saying, but Smith Design is full of creatives. In our New Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our fourth Smith Spotlight features the amazing talent of cake decorating done by Grace Peluso!

Raising Standards in the Meat Aisle

Across demographics, a growing majority of consumers are seeking out meat and dairy that is better for the planet, the animals, and their own health.  In this new landscape, it’s essential for brands to connect authentically and transparently with their audiences.

Design for the Club Channel

Designing CPG brands for the club channel requires a distinct visual strategy that considers not only the brand and product objectives, but also environmental, consumer, and product factors unique to the landscape

Smith Spotlight #3

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. We’re excited to highlight the incredible art of Brian Greenhalgh in our third Spotlight!

Sustainability in Package Design

Conversations around sustainability, environmental impact, and eco-friendliness have become more central to brands and their products. Not only is it ethical for companies to consider their environmental impact, but it is also necessary in order to be trusted by their consumers. We partner with brands to execute their sustainable efforts on and off pack.

The Booming Pet Industry

Already a booming category, the sharp rise in pet ownership during the pandemic pushed demand for pet care, products and services to new highs. The American Pet Product association estimates that Americans spent an astounding $100 billion on their pets in 2020 alone.

Smith Design Joins the Sustainable Packaging Coalition

We are excited to announce that Smith Design is now a member of the Sustainable Packaging Coalition! We are honored to join the ranks of brands, agencies and manufacturers across the supply chain that are committed to finding and implementing more sustainable packaging solutions. Sustainability has long been a core value at Smith Design.

Designing for the COVID Generation

Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.

Smith Spotlight #2

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our second Smith Spotlight features our fabulous jewelry designer, Becki Murray!

Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

Design for the Omnichannel Experience

The post-covid retail landscape will become increasingly integrated, with brands leveraging both the widespread adoption of online shopping as well as a renewed interest in experiential brick & mortar offerings. Design is a key tool in bridging the digital, in-store and at-home experiences that are crucial to brand experience.

GDUSA AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.

Smith Spotlight #1

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our first Smith Spotlight goes to our LEGO Master, Mike Doyle!

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january 2021

2021 beauty industry predictions, a sustainable alternative to cardboard, bacteria-destroying sound, and more in our January newsletter.

2020: Giving Back & Looking Forward

At Smith Design, giving back is at the heart of our actions. In 2020, it was an honor to be a part of incredible causes and campaigns that provide support to those in need and advocate for progress on important issues.

Women In Design – Ray Eames

In this blog series, we shine a light on women trailblazers in the design industry. Ray Eames had a prolific career that left a lasting legacy, with innovations in furniture design and architecture to filmmaking, textiles, toys, graphics, exhibition design and much more.

december 2020

Protein blends create new beverage opportunities, Pantone’s 2021 Colors of the Year, holiday ads from the heart, and more in our December newsletter.