Custom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.
Recipe development can also support brand innovation–particularity when introducing new flavors or formats–by guiding shoppers on how to utilize and enjoy new offerings, making unfamiliar products more enticing and approachable. When B&G launched Cinnadust, a seasoning blend that captures classic taste of Cinnamon Toast Crunch, we set out to deliver a range of recipes that would inspire home cooks to think beyond the cereal aisle.
A healthy amount of research and planning goes into our recipes to ensure that customers are getting a rewarding culinary experience, and that our client’s product is the star of the show. We find fresh ways to approach each recipe, taking inspiration from trending foods, flavors, cooking techniques and even health and wellness content to ensure our recipes are relevant and attractive to a broad audience. We also create themed and seasonal content for limited-edition products, holidays and brand collaborations.
As designers, we know that it’s not enough for our recipes to taste good, they have to look good too. All our recipes are taste-tested, styled and captured in our on-site professional kitchen and photo studio. Whether in-person or remote, having all of our facilities under one roof makes for and efficient, collaborative and cohesive process from start to finish While we work with professional equipment, we make sure that our recipes are home-cook friendly by providing step by step instructions that are approachable and easy to follow.
While we work with professional equipment, we make sure that our recipes are home-cook friendly by providing step by step instructions that are approachable and easy to follow. From seasonal charcuterie boards and appetizer platters for Fratelli Beretta, to heart-healthy breakfasts for Eggland’s Best and even signature cocktails for Clontarf and Brady’s, we’ve developed recipes for nearly every skill level and occasion.
Whether sprucing up a back panel, adding value to your ecomm experience, or creating fun and engaging content for social media, custom recipe development is an excellent way to make brands and products shine. Interested in learning more? Get in touch!
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.