It’s probably no surprise that one of our favorite pastimes here at Smith is discovering new brands and sharing the products, design, and people who inspire us. In honor of Black History Month, we’re sharing a handful of our favorite Black Owned brands and businesses.
Continue readingWe partner with brands to execute their sustainable efforts on and off pack, from presenting eco-friendly design solutions to communicating efforts through various digital platforms.
Continue readingWe had the pleasure of speaking with one of our talented creatives, Becki Murray, to get her perspective on how CPG brands are making the most of TikTok.
Continue readingWe had the pleasure of speaking with one of our talented creatives, Allen Gaoiran, to get his perspective on diversity and inclusion in the beauty industry and its implications on branding and packaging.
Continue readingIt probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our sixth Smith Spotlight features our adventurous Dave Bolton, showing off his incredible wine knowledge!
Continue readingGiving back is an important part of our culture at Smith Design and we’re excited to share some of the initiatives that we’ve participated in over the last year.
In the spirit of gratitude, our creative team also created a series of graphics to promote positivity and express what gratitude and generosity looks like to them.
Continue readingNeed a last minute gift for someone on your list? We’ve got you covered with a round up of 12 brands that give back.
Continue readingThe results are in! We’re proud to announce that Smith Design has been awarded 4 GDUSA Awards in the graphic design category.
Continue readingGiving Tuesday is a global day of action that gives people around the world the opportunity to come together through generosity. In honor of Giving Tuesday, we are excited to share two initiatives that we kicked off last month!
Continue readingThe holiday season is upon us and major retailers are betting big on omnichannel retail. Investing in your brand’s digital content and e-comm experience may seem like only a small piece of the marketing equation, but it can be a critical one.
Continue readingMusic can be huge part of staying focused, motivated, and inspired at work. We asked our Smith Design team what some of their favorite songs are to listen to while working.
Continue readingIt probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our fifth Smith Spotlight features our fabulous Jessica Murray, showing off her incredible hand lettering skills!
Continue readingQR codes have made a major comeback. When QR codes first came on the scene, they seemed destined to be a flash in the pan. They were unreliable and often confusing to navigate, requiring a 3rd party app and too many steps to get from scan to screen. Enter the global pandemic, when QR codes emerged as […]
Continue readingTo celebrate World Mental Health Day, we’re excited to share a guest post from Gabrielle Ferrara, MSW, LSW, a licensed therapist who shares how, despite its dark potential, the internet can actually be a positive and unifying resource for mental health.
Continue readingWe are pleased to announce that Smith Design is now a Professional Services Schedule Contract holder, awarded by the General Services Administration. Smith Design has been fortunate to work on a diverse and rewarding range of projects in the private and non-profit sectors. Now, we are thrilled to offer our brand identity, graphic design, brand strategy, digital, social, and web-based marketing services to the public sector.
Continue readingTikTok’s Logo Queen, gaining more than 12 million views in less than two weeks with her “tasteful” redesigns of famous logos. Zugay’s designs are intentionally and hilariously bad – and people are absolutely loving it.
Continue readingWhile some have said that handwriting will become obsolete or a far second to typing, there are plenty of reasons to teach handwriting, and to instill the value of writing by hand as a practice that goes far beyond the simple transfer of information.
Continue readingCustom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.
Continue readingIt probably goes without saying, but Smith Design is full of creatives. In our New Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our fourth Smith Spotlight features the amazing talent of cake decorating done by Grace Peluso!
Continue readingAcross demographics, a growing majority of consumers are seeking out meat and dairy that is better for the planet, the animals, and their own health. In this new landscape, it’s essential for brands to connect authentically and transparently with their audiences.
Continue readingAt Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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