Smith Spotlight #5

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our fifth Smith Spotlight features our fabulous Jessica Murray, showing off her incredible hand lettering skills!

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october 2021

NEWSMITHS: Beauty Brands Reimagining the Nutrition Label for Consumers

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The DL on QR: And Why They are Here to Stay

QR codes have made a major comeback. When QR codes first came on the scene, they seemed destined to be a flash in the pan. They were unreliable and often confusing to navigate, requiring a 3rd party app and too many steps to get from scan to screen. Enter the global pandemic, when QR codes emerged as […]

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The Upside of the Internet: Mental Health Day Guest Post

To celebrate World Mental Health Day, we’re excited to share a guest post from Gabrielle Ferrara, MSW, LSW, a licensed therapist who shares how, despite its dark potential, the internet can actually be a positive and unifying resource for mental health.

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Smith Awarded GSA Schedule Contract

We are pleased to announce that Smith Design is now a Professional Services Schedule Contract holder, awarded by the General Services Administration. Smith Design has been fortunate to work on a diverse and rewarding range of projects in the private and non-profit sectors. Now, we are thrilled to offer our brand identity, graphic design, brand strategy, digital, social, and web-based marketing services to the public sector.

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The Logo Queen of TikTok

TikTok’s Logo Queen, gaining more than 12 million views in less than two weeks with her “tasteful” redesigns of famous logos.  Zugay’s designs are intentionally and hilariously bad – and people are absolutely loving it.    

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The Importance of Handwriting

While some have said that handwriting will become obsolete or a far second to typing, there are plenty of reasons to teach handwriting, and to instill the value of writing by hand as a practice that goes far beyond the simple transfer of information.

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Recipe Development for Brands

Custom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.

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Smith Spotlight #4

It probably goes without saying, but Smith Design is full of creatives. In our New Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our fourth Smith Spotlight features the amazing talent of cake decorating done by Grace Peluso!

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Clayton's Organic Meat

Raising Standards in the Meat Aisle

Across demographics, a growing majority of consumers are seeking out meat and dairy that is better for the planet, the animals, and their own health.  In this new landscape, it’s essential for brands to connect authentically and transparently with their audiences.

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Design for the Club Channel

Designing CPG brands for the club channel requires a distinct visual strategy that considers not only the brand and product objectives, but also environmental, consumer, and product factors unique to the landscape

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Smith Spotlight #3

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. We’re excited to highlight the incredible art of Brian Greenhalgh in our third Spotlight!

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Sustainability in Package Design

Conversations around sustainability, environmental impact, and eco-friendliness have become more central to brands and their products. Not only is it ethical for companies to consider their environmental impact, but it is also necessary in order to be trusted by their consumers. We partner with brands to execute their sustainable efforts on and off pack.

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The Booming Pet Industry

Already a booming category, the sharp rise in pet ownership during the pandemic pushed demand for pet care, products and services to new highs. The American Pet Product association estimates that Americans spent an astounding $100 billion on their pets in 2020 alone.

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Smith Design Joins the Sustainable Packaging Coalition

We are excited to announce that Smith Design is now a member of the Sustainable Packaging Coalition! We are honored to join the ranks of brands, agencies and manufacturers across the supply chain that are committed to finding and implementing more sustainable packaging solutions. Sustainability has long been a core value at Smith Design.

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Designing for the COVID Generation

Designing meaningful products and experiences for kids carries unique challenges, and this has never been more true than for “Generation C”, the millions whose early formative years have been defined by living through the pandemic.

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Smith Spotlight #2

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our second Smith Spotlight features our fabulous jewelry designer, Becki Murray!

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Remote Photoshoots with Smith Design

Even as we welcome our clients and collaborators back into the studio, we’re excited to continue to offer the flexibility of remote photoshoots! Over the past year, we’ve honed our process to offer an engaging and attentive experience with our in-house photo team and studio.

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Design for the Omnichannel Experience

The post-covid retail landscape will become increasingly integrated, with brands leveraging both the widespread adoption of online shopping as well as a renewed interest in experiential brick & mortar offerings. Design is a key tool in bridging the digital, in-store and at-home experiences that are crucial to brand experience.

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GDUSA AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 8 GDUSA Awards, including 4 recent wins in the Health & Wellness category and 4 for American Package Design.

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