Due to popular social media’s such as Instagram and TikTok, there are new trends every day. We took a look at what trends are being talked about in the last few weeks.
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The omnichannel experience has never been more important in building a compelling brand world and securing consumer loyalty. We partnered with Eggland’s Best to create a website for Born Free.
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It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our ninth Smith Spotlight features our resident FanGirl, Tricia Trozzi, who has a lot of stuff. A. Lot. Of. Stuff.
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The quick rise of TikTok’s popularity caused many other social media sites to decline in overall consumer use – stirring some rivalry, specifically between Instagram and TikTok.
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Picture this: you are sitting pool side as the sun beams down, warming your skin, as you listen to your favorite summer songs. You think about how sipping on an ice cold cocktail would make this moment unbeatable. Our cocktail recipes are the perfect way to celebrate summer right!
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It probably goes without saying, but Smith Design is full of creatives. In our Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our eighth Smith Spotlight features our talented Marissa Cook, showing off her beautiful stationery and florist skills.
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While the face of physical shopping had already been going through years of transformation with the continued growth of e-commerce and convenience, the pandemic only accelerated that shift. While many retailers announce store closures and bankruptcy, one channel is experiencing growth and success – dollar channel.
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In-person conferences and events are back and better than ever and our Smith Design team has been taking advantage of every event that we can. Most recently, Smith Design had the opportunity to attend the 2022 FounderMade Discovery Show at Spring Studios in New York. We met with some large companies such as TikTok, Honey, Athleta, as well as some up-and-coming emerging brands that are eager to take the industry by storm with new and innovative products.
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In person conferences and events are back and better than ever! Our summer interns, Jamie and Ethan, had the opportunity to attend the 2022 Summer Fancy Food Show last week, one of the largest U.S. shows devoted exclusively to specialty foods and beverages.
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Have you viewed a product online or in person and thought, “What is the Origin Story of this product?” For some shoppers, that thought has never occurred; as if the product is, and has always been, as it exists. Continue reading to learn more about transparency in the market place.
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It’s not just Bennifer 2.0 that are giving us all the Y2K feels. From fashion to toys, the biggest trends of the early 2000’s are making a big comeback.
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Typefaces are emotive and can create a positive emotional connection between a brand and a consumer. Choosing the right font to communicate your message is like picking out the perfect outfit for an important party. The fonts we are seeing utilized this year are dressed to impress.
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Consumer demand for more natural, free-form and preventative cures has been steadily on the rise. It has evolved alongside the mammoth and multifaceted wellness industry, which informs how consumers shop for everything from food to fitness classes to primary care. When designing for this new landscape, striking the balance between trust and efficacy is essential.
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Last month one of our designers, Becki Murray, attended her alma mater, Kutztown University. They hosted the Communication Design’s 15th annual Designathon, where she got the opportunity to work with three out of 20+ groups of students as their art director on Non-Profit work. She participated in her own Designathon back in 2017.
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If you didn’t already know, the two weekend Coachella Valley Music and Arts Festival marked its return to Indio, California this past weekend. With some of the hottest trends in art, fashion and food, most exclusive parties and brand activation events, Coachella is known to be the spot for celebrities and influencers.
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It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our seventh Smith Spotlight features our talented Ken Kiger, showing off his incredible woodworking skills!
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The results are in! We’re proud to announce that Smith Design has been awarded 3 GDUSA Awards in the American Package Design category.
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Smith Design’s CEO, Jenna Smith, has been named one of GDUSA’s 2022 People to Watch!
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It’s Women’s History Month and to honor women’s contributions to American history, we are excited to bring back our Women in Design series! Each week we will shine a light on women trailblazers in the design industry. You might not know them all by name, but definitely by their work and influence on the design world as a whole.
Continue readingAt Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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