Designing for Health

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Consumer demand for more natural, free-form and preventative cures has been steadily on the rise. It has evolved alongside the mammoth and multifaceted wellness industry, which informs how consumers shop for everything from food to fitness classes to primary care. When designing for this new landscape, striking the balance between trust and efficacy is essential. Functional ingredients like elderberry, probiotics and even superfoods can shift the narrative from one of treatment to one of prevention. These products empower consumers to take control of their own health and wellness, rather than simply reacting to problems. When approaching design, we consider broader cultural trends and consumer sentiments alongside strategic brand goals. Design is critical in communicating key information, inspiring trust and reinforcing brand promise – at shelf, in hand and in the cupboard.