Cracking The Premium Egg Shopper

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Website Redesign Case Study

Challenge: The omnichannel experience has never been more important in building a compelling brand world and securing consumer loyalty. We partnered with Eggland’s Best to create a website for Born Free, a brand that offers free range and pasture raised eggs that respect the hens and the environment. The site needed to reflect the new brand positioning “True Freedom”, appeal to a new audience and function as an enticing lifestyle destination.

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