Omnichannel for Schweid & Sons Burgers:
Making It Delicious Bite by Byte Across Digital
SOCIAL MEDIA | VISUAL STRATEGY | CONSUMER TESTING | CONNECTED TV | DIGITAL AD CAMPAIGNS
Schweid & Sons has built its reputation on crafting premium burgers with exceptional quality and flavor. As the brand expanded its digital presence, Smith Design partnered with the team to create a more connected consumer experience, strengthening awareness, inspiring trial, and bringing the brand to life wherever shoppers discover, engage, and enjoy Schweid & Sons. Our partnership spans brand strategy, consumer research, connected TV, digital advertising, social content, and web; every touchpoint was designed to reinforce the brand’s premium positioning while inspiring the “possibilities” in the kitchen.
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Growing the Brand
A strong digital presence requires more than great creative, it requires a connected strategy. Consumer insights and audience behavior informed an integrated marketing approach that aligned messaging, content, and creative across channels. The result is a cohesive brand experience that reaches consumers throughout their purchase journey while consistently reinforcing the quality and craftsmanship behind Schweid & Sons.
Connected Campaigns
Smith Design developed a series of connected TV commercials as part of an always-on campaign designed to increase brand awareness and expand reach among new audiences. Each spot celebrates the timelessness, versatility, and premium quality of Schweid & Sons products while creating a consistent strategy across digital channels, strengthening brand recognition and driving greater engagement.
Photo Shoots & Food Photography
Smith Design fully produced original photo shoots and professional food photography for social media, built around key content pillars tied to Schweid & Sons’ brand values. Rather than treating each shoot as standalone product photography, our team developed imagery that reinforced the brand’s focus on quality and connection, ensuring every image supported the campaign’s broader story rather than just showcasing the product. This approach gave Schweid & Sons a consistent visual library across social channels, with photography that felt intentional and on-brand.
A Digital Destination
The Schweid & Sons website serves as the hub, bringing together product information, recipes, brand storytelling, and inspiration. Designed to support both discovery and conversion, the site gives consumers the confidence to explore new products and elevate everyday meals.
Content with Purpose
Guided by audience insights and a clear content strategy, Smith Design developed monthly editorial calendars built around themes that reflect the brand’s values, seasonal moments, and consumer interests. From photography and recipe development to video production and social execution, each asset was created to inspire cooking, encourage sharing, and keep Schweid & Sons relevant throughout the year.
Building Brand Consistency
To ensure every consumer touchpoint reflects the same premium experience, Smith Design developed comprehensive brand guidelines that unify messaging, visual identity, and creative expression across packaging, digital advertising, social media, and future marketing initiatives. The system provides internal teams and partners with a shared framework for communicating the quality, craftsmanship, and distinctive character that define Schweid & Sons.
A Burger Brand Gets a Boost
Our partnership with Schweid & Sons continues to strengthen the brand across every consumer touchpoint. By connecting strategy, storytelling, and creative execution, we’ve helped increase awareness, expand reach, and create more meaningful engagement with consumers. Together, we’ve built a scalable marketing ecosystem that continues to grow alongside the brand.
200+
PHOTOGRAPHY
ASSETS
6
CONNECTED TV
COMMERCIALS
150+
STATIC DISPLAY
ADS
