For brands, being on social media is no longer an option: it’s a necessity.
What started out as a place for friends and family to stay connected and share updates has since evolved into a vital marketing channel with a deep impact on consumer behavior. As of 2019, 42% of the world’s population uses social media on a daily basis. Active social media users across the world have continued to increase, with 8% growth since 2017*.
Users of major social media platforms like Facebook, Twitter, Instagram, and Pinterest utilize the platforms to keep up with current events, interact with their favorite bloggers, research brands to help make purchase decisions, and more. Active users tend not to regularly create content but do spend time on their favorite social media channels to view and/or engage with content.
In a 2018 study*, 71% of consumers who had a positive experience with a brand on social media were found to likely recommend the brand to their friends and family – which tells us that the potential for social media to help your brand is vast. Having a strong social media presence can enable brands to reach a wider audience, build brand authority and loyalty, engage directly with customers while gaining insight, etc. The key is to remember that social media, unlike other digital channels, is a two-way street – a conversation. When done right, the benefits are plenty – but where do you begin?
Whether you are just starting out or are stuck with your current plan and need a little direction, these four points are core to brand success on social:
Looking for an agency to help you with your social media efforts? Get in touch: https://smithdesign.com/contact-us-2/
– Pareesha Narang, Social Media & Communications Manager
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.