Inclusive Beauty: Building Brands For All

We had the pleasure of speaking with one of our talented creatives, Allen Gaoiran, to get his perspective on diversity and inclusion in the beauty industry and its implications on branding and packaging.

january 2022

NEWSMITHS: What we’re reading, making and thinking about this month.

SMITH SPOTLIGHT #6

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our sixth Smith Spotlight features our adventurous Dave Bolton, showing off his incredible wine knowledge!

Giving Back and Looking Forward

Giving back is an important part of our culture at Smith Design and we’re excited to share some of the initiatives that we’ve participated in over the last year.

In the spirit of gratitude, our creative team also created a series of graphics to promote positivity and express what gratitude and generosity looks like to them.

Last Minute Gift Guide: Brands That Give Back

Need a last minute gift for someone on your list? We’ve got you covered with a round up of 12 brands that give back.

december 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

GDUSA GRAPHIC DESIGN AWARDS 2021

The results are in! We’re proud to announce that Smith Design has been awarded 4  GDUSA Awards in the graphic design category.

Smith Design Celebrates Giving Back

Giving Tuesday is a global day of action that gives people around the world the opportunity to come together through generosity. In honor of Giving Tuesday, we are excited to share two initiatives that we kicked off last month!

Using Video to Boost E-Comm Performance

The holiday season is upon us and major retailers are betting big on omnichannel retail. Investing in your brand’s digital content and e-comm experience may seem like only a small piece of the marketing equation, but it can be a critical one.

november 2021

NEWSMITHS: What we’re reading, making and thinking about this month.

Press Play! Smith Design Employees Share Songs that Motivate them

Music can be huge part of staying focused, motivated, and inspired at work. We asked our Smith Design team what some of their favorite songs are to listen to while working.

Smith Spotlight #5

It probably goes without saying, but Smith Design is full of creatives. In our new Smith Spotlight blog series, we’re highlighting the talent of our team and their endeavors outside of our studio. Our fifth Smith Spotlight features our fabulous Jessica Murray, showing off her incredible hand lettering skills!

october 2021

NEWSMITHS: Beauty Brands Reimagining the Nutrition Label for Consumers

The DL on QR: And Why They are Here to Stay

QR codes have made a major comeback. When QR codes first came on the scene, they seemed destined to be a flash in the pan. They were unreliable and often confusing to navigate, requiring a 3rd party app and too many steps to get from scan to screen. Enter the global pandemic, when QR codes emerged as […]

The Upside of the Internet: Mental Health Day Guest Post

To celebrate World Mental Health Day, we’re excited to share a guest post from Gabrielle Ferrara, MSW, LSW, a licensed therapist who shares how, despite its dark potential, the internet can actually be a positive and unifying resource for mental health.

Smith Awarded GSA Schedule Contract

We are pleased to announce that Smith Design is now a Professional Services Schedule Contract holder, awarded by the General Services Administration. Smith Design has been fortunate to work on a diverse and rewarding range of projects in the private and non-profit sectors. Now, we are thrilled to offer our brand identity, graphic design, brand strategy, digital, social, and web-based marketing services to the public sector.

The Logo Queen of TikTok

TikTok’s Logo Queen, gaining more than 12 million views in less than two weeks with her “tasteful” redesigns of famous logos.  Zugay’s designs are intentionally and hilariously bad – and people are absolutely loving it.    

The Importance of Handwriting

While some have said that handwriting will become obsolete or a far second to typing, there are plenty of reasons to teach handwriting, and to instill the value of writing by hand as a practice that goes far beyond the simple transfer of information.

Recipe Development for Brands

Custom recipes are a great way to build brand engagement and connect with customers beyond the shelf. On-pack or off, recipes boost appetite appeal and spark creativity with shoppers and home cooks alike.

Smith Spotlight #4

It probably goes without saying, but Smith Design is full of creatives. In our New Smith Spotlight blog series, we’re highlighting the talents of our team and their endeavors outside of our studio. Our fourth Smith Spotlight features the amazing talent of cake decorating done by Grace Peluso!