Blog

Breakfast Is the New Frontier for CPG Innovation

Breakfast has emerged as one of the most dynamic innovation zones in the CPG landscape. [...]

The Visual Legacy of the Tour de France

The Tour has become one of the most prestigious events in sports, captivating fans with its dramatic mountain climbs, high-speed sprints, and iconic landscapes. [...]

Summer Fancy Food Show 2025

This year’s SFA Summer Fancy Food Show was stocked with delicious treats, hot new products, and over 2,500 innovative, beautifully designed, eye-catching booths. [...]

Designing Relevance: Keeping Brand Mascots Alive and Impactful

In an era of fragmented attention and fast-moving trends, brand mascots can no longer rely on nostalgia alone but must be actively designed for relevance. [...]

Brands Are Crafting Connections With Hispanic-Inspired Flavor

Hispanics’ flavorful and multicultural cuisine preferences continue to have more influence on the American food landscape. [...]

Adultifying Juice

The trend of "adultifying" juice—transforming traditional juice beverages into sophisticated, health-focused, or functional drinks tailored for adult consumers—has been gaining momentum. [...]

Smith Design Nominated For 29th Annual Webby Awards

Smith Design announced today that it has been nominated for Best Website and Mobile Sites for Charitable Organizations/Non-Profit for the Childhelp Child Abuse Hotline in the 29th Annual Webby Awards. [...]

The Intersection of Design and Data-Driven Well-Being

Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world. [...]

Integration of AI as Part of the Creative Process

Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world. [...]