CHALLENGE
The Hershey Company wanted to create compelling graphics for a merchandising campaign for Winter 2019 and simultaneously develop new packaging for their baking chips line. The brand needed to be clear from any angle on the shelf.

SOLUTION
The Baking Chips redesign brought the familiar feel of Hershey’s candy into the baking aisle and, with it, the fun! The new design is ready to take on the competition with bold, distinctive graphics wrapped around every side of the packaging, so it always stands out from other brands.

• CONCEPT IDEATION
• PACKAGE DESIGN
• LINE EXTENSIONS
• PHOTOGRAPHY
• MERCHANDISING DESIGN
• IN-STORE ACTIVATION