In an era of fragmented attention and fast-moving trends, brand mascots can no longer rely on nostalgia alone but must be actively designed for relevance. Driven by shifts in consumer behavior, digital marketing strategies, and the rise of parasocial relationships in online culture, they have evolved dramatically from static product icons to dynamic social media […]
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Record Growth of the U.S. Hispanic Population will transform both CPG Brand Offerings and Marketing Strategy According to the U.S. Census Bureau data, the Hispanic population, which is expanding at a faster rate than non-Latino population in the U.S., is expected to grow to 26.9% by 2060. Hispanics’ flavorful and multicultural cuisine preferences continue to […]
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The trend of “adultifying” juice—transforming traditional juice beverages into sophisticated, health-focused, or functional drinks tailored for adult consumers—has been gaining momentum. This momentum is reflected in recent product innovations across beverage companies, from Coca-Cola to Califia Farms, and is spurred by the younger generations, particularly Gen Z, who are reshaping beverage consumption in the following […]
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Smith Design announced today that it has been nominated for Best Website and Mobile Sites for Charitable Organizations/Non-Profit for the Childhelp Child Abuse Hotline in the 29th Annual Webby Awards.
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Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world.
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Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world.
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The chaos packaging trend disrupts retail with unconventional designs, like tampons in ice cream containers and water in beer cans. Small startups use bold packaging to stand out, fueled by social media influencers. As the trend grows, it also embraces sustainability, combining creativity with eco-friendly innovations for responsible design.
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This holiday season, we’re sharing recipes crafted to inspire moments of mindfulness and joy. Below, you’ll find six drinks that encourage you to take a moment to pause, be present, and enjoy the simple act of creating and savoring something special. They’re designed to brighten and bring warmth to your winter days. If you feel […]
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Adobe Max is far from your typical conference experience—it’s a dynamic fusion of revival, interactive experimentation, and cutting-edge creative learning. From the very first beat that thumped through the Opening Keynote, I was captivated, eyes lit with anticipation, and fully immersed in what Adobe had curated for us.
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National Days present a unique opportunity for brands to generate buzz and capture attention. With the right strategy, these observances can help your brand stand out, reach new audiences, and boost engagement. This blog will walk you through maximizing your brand’s potential by promoting relevant National Days and positioning your brand as a leader in its category.
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Smith Design is excited to announce our collaboration with Alfred Vail Elementary School and Levitate Creative Services on a vibrant new mural for Alfred Vail Elementary School’s cafeteria.
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As the New York summer heats up, so does the anticipation for the 2024 Summer Fancy Food Show! Filled with new and innovative culinary delight, this annual convention was totally worth the wait. This year, our President, CEO Jenna Smith attended, along with our design interns Rachel and Julia.
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Coachella 2024 brand collabs, hottest trends, and creative art installations.
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Two of our team members, Melissa Mullin Sadowski and Becki Murray had the opportunity to attend Adobe Max 2023 in Los Angeles this past month. They returned energized and inspired by the innovative advancements Adobe showcased, providing invaluable insights to enhance our workflow and unleash creative potential.
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Two of Smith Design’s team members, Dave and John, walked the aisles of the Summer Summer Fancy Food Show in NYC and brought back some observations and key insights into this year’s top food and beverage trends.
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Smith Design is thrilled to have worked in collaboration with End of Elm, Morristown Partnership, and Levitate Creative Services to sponsor Morristown’s first public mural bringing color, optimism and art to Morristown, New Jersey.
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Interested in getting to know a little bit more about our team here at Smith? We have put together a list of our team’s current favorite TV shows that you might even like too! Check it out.
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Momentum was a perfect theme for this year’s WBENC National Conference. For three full days over 4,000 people came together to learn, build relationships, and celebrate the impact of Women-Owned Brands and Champions of Supplier Diversity across a range of industries at the Gaylord Opryland Resort & Convention Center in Nashville, TN.
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It’s that time of year again! March is Women’s History Month, and to honor women’s contributions to American history we are excited to bring back our Women in Design series. We shine a light on the trailblazing women in the design industry.
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Hydration may be key to warding off signs of aging and chronic disease, but today’s upcoming beverage offerings provide a wide array of additional functional benefits. Wellness-aligned ingredients such as adaptogens, matcha, CBD, botanicals, and nootropics are making their way into beverages from enhanced water to cocktail alternatives.
Continue readingAt Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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