Geneva-based Firmenich recently created what’s being described as the world’s first flavor made entirely with AI. full story
Brands that focus on creating stronger emotional bonds between consumers and their products, especially in childhood and early adulthood, will find that those bonds are strong and lasting. full story
The market keeps growing for retail IP even after physical stores close. But does every dead retail brand need saving? full story
Do we really know what clean beauty means, or have we lost the narrative? full story
Within six months, hemp bioplastics are completely decomposed. full story
Advertising that is inclusive and diverse has a positive impact on a wide variety of brand metrics, according to research conducted by Microsoft. full story
credit: from top left top to bottom right: Target via My Modern Met, akio via Design Boom, Arthur Moura and Manoel Michael via abduzeedo, Two Days Drinks via Mindsparkle Mag, 100 Architects via Colossal,Creatopia by Vexx via Sold Magazine, nori_studios via Instagram, Valérie Plante and Delphie Côté-Lacroix via Dawn & Quarterly, Maple Wood Quilting
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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