Bona Omnichannel:
Consistency Across Platforms
SOCIAL MEDIA MARKETING | A+ CONTENT | MOTION GRAPHICS | STRATEGY | PHOTOGRAPHY | OMNICHANNEL
Blending packaging, marketing support, ad campaigns, product how-tos, and social content into a seamless world.
At Smith Design, we specialize in creating video content that scales seamlessly across multiple platforms, ensuring consistent messaging and a stronger ROI. As part of our full-service offering, we also deliver engaging social media content that resonates with audiences and sparks meaningful interactions.
A+ Content
Amazon allows sellers to have enhanced brand content (A+ content) towards the bottom of the scroll. Smith Design established an introductory visual that conveys general brand and product benefits while using the following graphics to call out specifics. This finishes with an effective cross sell graphic of the brands complementary products.
Social Media Content
Smith Design created organic social content in a user generated content style that has grown engagement, followers, and reach, and translated directly to successful new product launches. We begin with comprehensive research, diving deep into a competitive analysis across channels to understand the strengths of each competitive brand and detect opportunities.
Photo & Video Shoots
Our social media content services include organizing and producing full day shoots, complete with actors, videographers, photographers, professional lighting rigs, food and mess stylists, hair and makeup, and wardrobe. For Bona, we always leave our rental houses cleaner than when we arrived!
Packaging
Responding to consumer research and insights regarding how the current packaging is shopped in-store, Smith Design revised and modernized the information architecture on-pack to add clarity to the shopping experience and to more effectively communicate the product in the box and its relationship to the entire Bona system. The new design, featuring product benefits, key advantages over competitors, and simpler, more effective visuals, was interpreted by the Bona team for the entire line of offerings.