Fathers Day

Back to our roots on Father’s Day


Being part of a family-owned business means Father’s Day is about more than just our own families; it’s about the team’s roots, too.

James Smith, co-founder of Smith Design, started the business with his wife, Laraine, in 1979 after being let go from his previous position as an art director and studio manager. Starting a new business can feel daunting but, as the adage goes, failure is the foundation upon which success is built. James took his passion, experience, and skills to build the agency from the ground up, focusing on getting as many clients as possible and producing quality work, delivered on time and on budget.

Since its founding, the company ethic has stood for creativity and a scrupulous eye for detail that ensures breakthrough ideas and flawless execution. James is the proud father of Jenna, who carries on the tradition today in her role as the current president and CEO of Smith Design.

“Today the Smith brand is over 40 years old thanks to some great clients and outstanding employees, but most of all to the current leaders, Jenna and Glenn (CCO). They continue the consistent quality of work and uphold the tradition of trust from our clients that Laraine and I established decades ago, and today, keep the brand fresh, current and futuristic.”

For anyone looking to start their own small business, he says: “Be true to yourself. Don’t stop learning. Don’t let the passion die.”

When asked if there was anything he’d do differently, knowing what he knows now, he responded, “Nothing… except invest in Apple.”

The Smith Design team thanks James for his continued guidance, contributions, and energy and wishes him a very happy Father’s Day!

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