’Tis the season of the Great Pumpkin, and with it comes the onslaught of Pumpkin Spice everything. [...]
Over the past year, we have seen a wave of brand redesigns, some honoring equities while others completely abandoning them. Our take is simple: treat equities as irreplaceable assets, not creative constraints. [...]
As algorithms are increasingly rewarding for engagement and conversational content, marketers need to understand how much and how often to engage based on the platform, audience, and their business size. [...]
Breakfast has emerged as one of the most dynamic innovation zones in the CPG landscape. [...]
The Tour has become one of the most prestigious events in sports, captivating fans with its dramatic mountain climbs, high-speed sprints, and iconic landscapes. [...]
This year’s SFA Summer Fancy Food Show was stocked with delicious treats, hot new products, and over 2,500 innovative, beautifully designed, eye-catching booths. [...]
In an era of fragmented attention and fast-moving trends, brand mascots can no longer rely on nostalgia alone but must be actively designed for relevance. [...]
Hispanics’ flavorful and multicultural cuisine preferences continue to have more influence on the American food landscape. [...]
The trend of "adultifying" juice—transforming traditional juice beverages into sophisticated, health-focused, or functional drinks tailored for adult consumers—has been gaining momentum. [...]
Smith Design announced today that it has been nominated for Best Website and Mobile Sites for Charitable Organizations/Non-Profit for the Childhelp Child Abuse Hotline in the 29th Annual Webby Awards. [...]