Blog

Breakfast Is the New Frontier for CPG Innovation

Breakfast has emerged as one of the most dynamic innovation zones in the CPG landscape. [...]

The Visual Legacy of the Tour de France

The Tour has become one of the most prestigious events in sports, captivating fans with its dramatic mountain climbs, high-speed sprints, and iconic landscapes. [...]

Summer Fancy Food Show 2025

This year’s SFA Summer Fancy Food Show was stocked with delicious treats, hot new products, and over 2,500 innovative, beautifully designed, eye-catching booths. [...]

Designing Relevance: Keeping Brand Mascots Alive and Impactful

In an era of fragmented attention and fast-moving trends, brand mascots can no longer rely on nostalgia alone but must be actively designed for relevance. [...]

Brands Are Crafting Connections With Hispanic-Inspired Flavor

Hispanics’ flavorful and multicultural cuisine preferences continue to have more influence on the American food landscape. [...]

Adultifying Juice

The trend of "adultifying" juice—transforming traditional juice beverages into sophisticated, health-focused, or functional drinks tailored for adult consumers—has been gaining momentum. [...]

Smith Design Nominated For 29th Annual Webby Awards

Smith Design announced today that it has been nominated for Best Website and Mobile Sites for Charitable Organizations/Non-Profit for the Childhelp Child Abuse Hotline in the 29th Annual Webby Awards. [...]

The Intersection of Design and Data-Driven Well-Being

Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world. [...]

Integration of AI as Part of the Creative Process

Visual Generative AI is transforming the creative process by enhancing efficiency and creativity. Tools like Firefly, DALL-E, and Midjourney streamline design tasks, inspire new ideas, and reduce turnaround times. By integrating AI, designers can focus on high-level creativity, experiment with styles, and collaborate more effectively, staying ahead in a digital-first world. [...]

Bold Chaos Packaging Trend Is Turning Heads

The chaos packaging trend disrupts retail with unconventional designs, like tampons in ice cream containers and water in beer cans. Small startups use bold packaging to stand out, fueled by social media influencers. As the trend grows, it also embraces sustainability, combining creativity with eco-friendly innovations for responsible design. [...]